Business
XPEL and Will Castro Return for Season 2 of 'Unique Academy USA,' Expanding Reach of Transformative Automotive Career Program
XPEL and Will Castro Return for Season 2 of 'Unique Academy USA,' Expanding Reach of Transformative Automotive Career
About this update from Xpel, Inc.
XPEL, Inc. (Nasdaq: XPEL), a leading provider of protective films and coatings, and acclaimed car customizer and TV personality, Will Castro, today announced that Season 2 of ‘Unique Academy USA’ will debut August 18th on the ROKU platform. The new season expands the program's reach, enrolling 15 new students – between the ages of 13 and 22 – in hands-on training designed to prepare the students for careers in the automotive technician and aftermarket industry. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260817504798/en/XPEL and acclaimed car customizer and TV personality, Will Castro, announced that Season 2 of ‘Unique Academy USA’ will debut on August 18th on ROKU. The program introduces inner-city youth to professional skills in automotive window film installation, paint protection film application and ceramic coating, at no cost to students. XPEL provides program funding as well as XPEL products, materials, trainers and guest speakers. Founded by celebrity car customizer and TV personality Will Castro — known for Unique Rides, his work with Team Unique, and for crafting custom cars for stars like LeBron James, DJ Khaled, LL Cool J, Billy Joel, Carmelo Anthony and more — Unique Academy USA introduces inner-city youth to professional skills in automotive window film installation, paint protection film application and ceramic coating, at no cost to students. In addition to technical training, students receive instruction in business development and leadership. Season 1 launched on ROKU in July 2025, and featured six, 30-minute episodes filmed at Castro's NYC-based shop, with mentorship from industry leaders and celebrities including Victor Cruz, Adrienne Bailon Houghton, and Tony Yayo. Season 2 promises more A-list celebrity guests. As the title sponsor, XPEL provides critical program funding alongside hands-on resources including window film, paint protection film, ceramic coating products and expert guest instructors — giving students access to industry-grade materials and real-world training from day one. The program arrives at a critical moment for the automotive industry. According to the TechForce Foundation, approximately 1.2 million new automotive, collision, and diesel technicians must enter the workforce by 2029, yet training pipelines are expected to fill only a fraction of that ...