Xero Introduces Industry Benchmarking Intelligence for Small Businesses

About this update from Xero Limited

AI-Generated Insights Based on Peer Comparison Data Help Provide the Clarity & Confidence to Take Action SAN MATEO, Calif., June 29, 2026--(BUSINESS WIRE)--Xero (ASX: XRO), the global small business platform, today announced the launch of Industry Benchmarks in Xero Analytics. This new benchmarking intelligence expands the enterprise-grade insights Xero delivers to small businesses and their advisors, helping remove ambiguity and boost clarity that can power more informed, real-time decision-making. "The ability to have a comprehensive view of your business performance compared to industry peers is a strategic advantage that's historically been reserved for larger companies," said Diya Jolly, Chief Product and Technology Officer at Xero. "Our Industry Benchmarking capabilities deliver actionable AI-generated insights that move a business beyond just knowing where they stand to feeling empowered to make clearer decisions backed by industry-specific data." Industry Benchmarks turns real-time, anonymized and aggregated data from Xero small business customers around the world into comparable performance metrics, allowing small businesses to measure their financial health against peers in their industry and region to help them identify opportunities and avoid operational blind spots. Whether you're a boutique clothing store weighing the decision to hire another staff member or a plumber experiencing rising materials costs, Industry Benchmarks unlocks actionable intelligence to help businesses evaluate where they stand in relation to peers in their industry and pinpoint areas in need of focus or improvement. Key features include:

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