Wrangler and Cherry - When Heritage Found Its Horsepower

About this update from Kontoor Brands, Inc.

Wrangler and Cherry Unveil "The Fast Ones": A fifteen piece collection grounded in nostalgia and built for speed GREENSBORO, N.C., December 17, 2025 --( BUSINESS WIRE )--Authentic American heritage brand Wrangler® and modern Americana streetwear brand Cherry are joining forces this winter to launch a limited-edition apparel and accessories collection that stands at the intersection of nostalgia and contemporary style. This exclusive collaboration will transport consumers back to the golden era of American motorsport — a time when freedom was palpable, and the thrill of speed filled the air. The collection celebrates motion, masterful craftsmanship, and the enduring spirit of those who relentlessly move forward. Featuring authentic washed denim, premium varsity suedes, and bold racing graphics, the dual-gender collection pays homage to a period when style was simple, clothes told a story, and the pursuit of freedom was paramount. And in staying true to the two brands’ American roots, the entire collection, except for one piece, was made in the United States. Product highlights include: "This collaboration is a true masterclass in forging a new future informed by the past. For decades, Wrangler has been synonymous with durability and authentic American style, and with Cherry, we found a shared passion for vintage Americana," said Vivian Rivetti, VP of Design at Wrangler . "The collection is not just a retro throwback; it is about reinterpreting iconic elements—from the custom washed denim to the varsity suedes and racing graphics—to create pieces built with movement and memories in mind, ensuring they look as good on the open road today as they would have back then." The Wrangler x Cherry collection, which retails from $79.99-$1,649.99, will be available December 17 on wrangler.com and cherryla.com and in select Cherry stores. IMAGERY Link to hi-res images , courtesy of Cherry and Wrangler® About Wrangler Wrangler® , of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com About Cherry Cherry is a premium fashion brand that encapsulates the essence of American nostalgia and creativity. Founded in 2017 by Joseph Perez and David Levy in Los Angeles, the brand is renowned for its premium ready-to-wear collections, timeless classics, and luxury leather goods. Cherry’s offerings extend to seasonal cut-and-sew pieces, bi-seasonal classics, and specialty outerwear, with a focus on collaborations that celebrate American culture and craftsmanship. View source version on businesswire.com: https://www.businesswire.com/news/home/20251217992044/en/ Contacts For media inquiries, please contact: Ashley Lutzker, [email protected]

View stock analysis, news, and events for Kontoor Brands, Inc.