Wolverine Launches USA-Built Loader II DuraShocks® Wedge, Celebrating the Workers building America and their own American Dream

About this update from Wolverine World Wide, Inc.

New USA-Built work boot anchors broader campaign honoring the people who continue to build America 250 years later Rockford, June 30, 2026 (GLOBE NEWSWIRE) -- Wolverine®, America's leading work boot brand with more than 140 years of proven craftsmanship, today introduces the USA-Built Loader II DuraShocks® Wedge anchoring a broader brand campaign celebrating the people building their American Dream and shaping the next chapter of America. Launching as the United States approaches its 250th anniversary, the new style reflects Wolverine's long-standing commitment to supporting the skilled hands and minds doing the world's most important work, connecting the grit of America's past to the workers building its future. As part of the launch, Wolverine is rolling out a multi-phase campaign designed to honor and celebrate workers across the country. The campaign begins with the "American Dream" contest, recognizing workers in all 50 states. Each winner will receive a pair of USA-Built boots alongside an American-made flag from Allegiance Flag Supply, a South Carolina-based company recognized for its craftsmanship and commitment to American jobs. It will continue with storytelling inspired by the Minutemen of the American Revolution, everyday individuals who showed up when their communities needed them most, a spirit that still defines the American worker today. "We honor the people who built this country and continue to keep it running today," said Mike Maloney, Global General Manager of Wolverine. "The tradesmen of the past built the foundation we stand on today, and that same grit and determination lives on in the modern workforce. As the original work boot brand, Wolverine is proud to carry that legacy forward by combining heritage craftsmanship with the comfort and performance today's workers depend on." Built in Texas by local workers using a combination of domestic and globally sourced materials, the USA-Built Loader II DuraShocks Wedge is crafted to last. The boot features iconic Wolverine DuraShocks® comfort, a shock-absorbing system engineered to reduce impact and help reduce foot fatigue during long days. The outsole has 13 DuraShocks traction bars, a subtle design detail that nods to the 13 stripes of the American flag. The full-grain leather upper also features red, white and blue stitching detail on the backstay. The complete Loader II franchise is d...

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