Business
Wingstop Turns Loyalty into Cultural Currency with the Launch of Club Wingstop
Wingstop Turns Loyalty into Cultural Currency with the Launch of Club
About this update from Wingstop Inc.
Reality star and pop culture icon Maura Higgins teams up with Wingstop to launch the program and a limited-edition "Club in a Box" featuring curated items by the celebrityDALLAS, May 27, 2026 /PRNewswire/ -- Wingstop (NASDAQ: WING) is bringing bold flavor and unmatched energy together with the launch of Club Wingstop, a next-level loyalty rewards program and experience built on one core belief: Members Eat First. Built on Wingstop's continued investment in digital innovation, Club Wingstop is the next evolution in creating personalized, connected fan experiences.More than a traditional rewards program, Club Wingstop turns flavor obsession into exclusive access, unlocking insider perks, real-world moments and crave-worthy experiences fans can't get anywhere else. Additionally, members will unlock innovative features like one of the first points-sharing loyalty experiences, alongside group ordering, exclusive access to new flavors, limited-edition merch drops, members-only events and more.To bring the program to life, Wingstop partnered with someone who deeply understands the power of loyalty and fandom – reality star and pop culture icon, Maura Higgins. Together, they're making one thing clear: for Club Wingstop, loyalty actually pays off."Our fans go all in for Wingstop, and Club Wingstop is our way of rewarding that fandom," said Donnie Upshaw, Chief Brand Officer of Wingstop. "This is bigger than points and perks. We're building a community where our most loyal fans get access to cultural experiences only Wingstop can deliver, while creating more ways for people to come together, stay in and make Wingstop part of their shared moments."To celebrate the launch, Wingstop and Maura Higgins are giving fans a way to experience Club Wingstop firsthand with a limited release, Club in a Box.* Curated by Maura Higgins and Wingstop, the exclusive Club in a Box captures the bold flavor and members eat first vibe behind the Club Wingstop experience. Each box includes Maura-inspired essentials, including a signature green beret and bag scarf, Wingstop serving tray, JBL Bluetooth speaker, Polaroid camera, custom matchboxes, a gift card and more, all packaged in a premium, designer-inspired Wingstop green bag. The Club in a Box will be available to Club Wingstop members on wingshop.com for just 94 cents starting Monday, June 1 at 7 a.m. CT, limited quantities avai...