Wimbledon and IBM Introduce New AI-Powered Fan Experiences and Modernized Digital Platforms for The Championships 2026

About this update from International Business Machines Corporation

WIMBLEDON, June 22, 2026 /PRNewswire/ -- The All England Lawn Tennis Club and IBM (NYSE: IBM) today announced new and enhanced digital fan features coming to The Championships, Wimbledon in 2026. The watsonx AI-powered capabilities are available on the Wimbledon app and wimbledon.com, which have been fully modernised and redesigned to provide a seamless and personalised experience to millions of global tennis fans during The Championships. Pairing fan-facing innovation with operational transformation, IBM and the All England Club are creating a digital foundation to deeply engage the next generation of tennis fans.New AI Features Bring the Match to Life for Global FansThe all-new Key Moments tool builds on the popular live Likelihood to Win feature, which continuously calculates each player's probability of victory based on a comprehensive, AI-powered analysis of current and historical statistics, expert opinion and match momentum. Key Moments provides additional, richer information, explaining which plays influence the direction of a match and why.Available for each gentlemen's and ladies' singles match, Key Moments complements the Likelihood to Win probability model, offering greater clarity on the AI reasoning and helping fans better understand the momentum swings that define each contest.The enhanced Match Chat is an AI assistant that acts as an interactive companion for fans during a match. Rather than searching through statistics or navigating multiple screens, fans can use natural language and free text prompts to ask a question, such as: "What has happened in the match so far?"Match Chat provides instant, conversational style responses – with some replies now including relevant photos and video for added context – sourced from an expanded set of live match data, analysis and historical performance information. Built on watsonx Orchestrate, Match Chat leverages a collection of AI agents and fit-for-purpose models, trained on Wimbledon's editorial style and the language of tennis.A New Digital Platform, Built with IBM BobThese fan-facing innovations are powered by a comprehensive modernisation of Wimbledon's digital platforms. Informed by data analysis and research into how the range of fans, players, broadcasters, media and more engage with Wimbledon's digital ecosystem, the outcome is a redesigned experience which utilises improved data ...

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