Williams Sonoma : 2026 Investor Presentation

About this update from Williams-sonoma, Inc.

2026 Investor Presentation 3 POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW 2026 INVESTOR PRESENTATION Vision To own the home. And the places where our customers work, stay, and play. Mission Enhance the quality of life at home and beyond. West Elm Office: Hughes Collection, Spring '26 WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY OVERVIEW 2026 INVESTOR PRESENTATION OVERVIEW WSM Highlights OUR REVENUES KEY FINANCIAL MEASURES $7.8 B POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 2025 REVENUE 65% ECOMMERCE 35% RETAIL REVENUE BY BRAND 1 51.6% ADJUSTED ROIC 18.1% OPERATING MARGIN 7% EPS GROWTH since 2022 $5 B RETURNED TO SHAREHOLDERS through dividends and share buybacks in the last 5 years Pottery Barn $2.999B West Elm 1.860 Williams Sonoma 2 1.362 Pottery Barn Kids & Teen 1.138 Other 3 0.448 Total $7.807B TOTAL RETURN TO SHAREHOLDERS * Includes Business-to-Business net revenues. Includes Williams Sonoma Home net revenues. Includes net revenue from Rejuvenation, Mark & Graham, international franchise operations, and GreenRow. 241% 3 YEAR *As of February 1, 2026. 249% 5 YEAR 4 2026 INVESTOR PRESENTATION OVERVIEW Expansive Market Opportunity We operate in a highly fragmented market where no one owns more than 5%. * Market Share We have consistently outperformed the industry over the past several years. WSM Industry* 8% $80 B $7.8 B | DORMIFY US B2B 4% POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM $450 B GLOBAL HOME CATEGORY Capturing 3% of the market would drive an incremental $16B+ in revenues (or triple our business today). $820 B TOTAL MARKET OPPORTUNITY $290 B US HOME CATEGORY Significant opportunity to grow share in the U.S. in this highly fragmented industry. 0% Growth / (Decline) -4% -8% -12% -16% FY22 FY23 FY24 FY25 5 * Source: Euromonitor, ThinkLab, & company estimates * Source: Bank credit card data 2026 INVESTOR PRESENTATION OVERVIEW Leading Specialty Home Furnishings We are the largest omni-channel player in the specialty home furnishings category. Our size and scale are a competitive advantage in a fragmented industry. $7.8 B POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY $3.4 B $2.5 B $1.4 B 6 $0.8 B $0.6 B $0.6 B 2026 INVESTOR PRESENTATION OVERVIEW Our Competitive Advantage KEY DIFFERENTIATORS In-house Design • Digital First, Not Digital Only • Quality POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY GROWTH INITIATIVES Brand Growth • Product Pipeline • Brand Heat • Channel Excellence Emerging Brands • Business-to-Business PROFITABILITY The power of our operating model, along with our key differentiators and growth initiatives, positions us to take market share profitability. 7 William Sonoma Home: Radius Collection, Summer '26 POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW William Sonoma Home: Radius Collection, Summer '26 2 DIGITAL FIRST, NOT DIGITAL ONLY WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS 1 3 QUALITY IN-HOUSE DESIGN 8 KEY DIFFERENTIATORS 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS In-House Design We design, create, and distribute our own products. We work closely with our trusted vendors to bring high-quality, sustainable products to market. Given our strong value equation and proprietary products that cannot be found elsewhere, we have pricing power that others do not. POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 140 IN-HOUSE DESIGNERS & ARTISTS Innovating and creating differentiated and market-leading product assortments. 9 >90% PROPRIETARY PRODUCTS Designed and sold exclusively through our brands. 14 SOURCING OFFICES Overseeing manufacturing across 53 countries to ensure transparency, quality, and safety. 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Portfolio of 10 Distinct Brands We offer the latest home furnishing trends for customers through the lenses of our ten distinct brands, each serving different life stages and rooms of the home and beyond. POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 10 POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS 11 AESTHETIC Our Aesthetics & Price Points Our powerful portfolio of brands encompass a wide range of aesthetics and price points that span life stages. LOWER PRICED HIGHER PRICED PRICE POINT MODERN CLASSIC 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Digital First, Not Digital Only #23 ECOMMERCE RETAILER in the United States * RANK COMPANY POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY Amazon.com Inc. Walmart Inc. Apple Inc. The Home Depot, Inc. Target Corp. 23 Williams-Sonoma, Inc. 24 Lululemon Athletica Inc. 29 Urban Outfitters, Inc. 31 Dick's Sporting Goods, Inc. 35 Ulta Beauty, Inc. 39 Victoria's Secret & Co. * Source: Digital Commerce 360, Top 1000 Report (2025) 12 Pottery Barn Teen: Billabong Collaboration Summer '25 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Our Ecommerce Business The home furnishings industry is shifting online. Our digital-first platform is well-positioned to take advantage of this shift in consumer behavior to gain market share. 65% of our business is ecommerce ECOMMERCE REVENUES ($ and % Ecommerce Penetration) POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY #1 non-pure play ecommerce home furnishings retailer * 66% $5.4B $5.7B 66% 66% $5.1B 66% $5.1B 65% $5.1B 710 M ecommerce shopping visits annually FY21 FY22 FY23 FY24 FY25 * Source: Digital Commerce 360, Top 1000 Report (2025) 13 Outward: Pottery Barn Room Planner 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Data-Driven Marketing Our in-house digital marketing team leverages industry-leading customer analytics, internally developed measurement tools, and first-party data as a competitive advantage. FIRST- PARTY DATA POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY Unified view of first-party data for all customers across all channels and brands. IN-HOUSE DIGITAL MARKETING Centralized marketing organization keeps insights in-house. TARGETING & PERSONALIZATION 360° view of customer powered AI-enabled data science models for targeting and personalization. TEST & LEARN CROSS-BRAND PLATFORM ROI-focused, proprietary test-and-learn platform capable of running hundreds of simultaneous tests across our brands. 14 Pottery Barn Kids: Blake Collection, Spring '25 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Artificial Intelligence AI is an accelerator to our initiatives. DIGITAL DESIGN Transform customer experiences with generative AI-guided interior design, delivering personalized inspiration, interactive 3D room planning, and photorealistic project visualization. CUSTOMER SERVICE POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY Elevate and streamline customer service through intelligent virtual agents, personalized service recommendations, and predictive order insights. PRODUCT DISCOVERY Guide customers through complex shopping journeys with AI shopping assistants and hyper-personalized recommendations. CONTENT AUTOMATION Streamline creation of product descriptions, attribution data, lifestyle imagery, and brand content through advanced generative AI tools. INVENTORY MANAGEMENT Ensure product availability at the right time and place through AI algorithms that analyze purchasing patterns, seasonal trends, and regional preferences to predict demand with greater accuracy. WORKFORCE PRODUCTIVITY Accelerate corporate functions and reduce SG&A through AI-powered workflows that eliminate overhead and enable faster, smarter decisions. 15 Greenpan Stanley Tucci Pizza Oven 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Our Retail Advantage Our stores deliver best-in-class customer experiences with beautifully curated assortments, personalized services, and an integrated shopping experience across channels. SERVICE POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY Our free design services offer one-on-one expert consultations in-store, at home, and online, along with personalized registry concierge services, and engaging classes and events. OMNI-CHANNEL SHOPPING EXPERIENCE Omni-channel customers spend four times more and shop three times as often compared to single-channel customers. OMNI-FULFILLMENT Our stores serve as fulfillment hubs, catering to customers however they shop, including "Buy Online, Pick Up in Store," "Ship from Store," and "Buy Online, Ship to Any Store." RETAIL OPTIMIZATION Our retail optimization efforts have transformed our fleet into profitable, inspiring, and strategic locations. 16 Pottery Barn Store: Naples, FL, Opened January '26 2026 INVESTOR PRESENTATION KEY DIFFERENTIATORS Quality Quality is our core value and our signature. It shapes how we design, engineer, and deliver products built on performance and craftsmanship. Embedded across our global operating model, our quality platform ensures consistent excellence, protects brand equity, strengthens competitive advantage, and drives sustainable growth. POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY ENGINEERING EXCELLENCE Engineering standards developed and embedded across our global product platform. GLOBAL IN-HOUSE LABOR AT ORIES Globally harmonized testing protocols supporting safety, durability, and regulatory alignment. ANNUAL QUALITY VERIFICATIONS ACROSS GLOBAL PRODUCTION End-to-end verification embedded across our vendors globally. 17 Rejuvenation: Hanson Collection, Spring '26 POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW Williams Sonoma: KitchenAid Stand Mixer with Walnut Bowl WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY 2026 INVESTOR PRESENTATION 2026 PRIORITIES 2 DELIVERING WORLD-CLASS 1 ACCELERATING 3 EARNINGS GROWTH DRIVING CUSTOMER SERVICE 18 2026 PRIORITIES 2026 INVESTOR PRESENTATION 2026 PRIORITIES 1 Accelerating Growth BRAND GROWTH Accelerating Pottery Barn Building on West Elm momentum Williams Sonoma as the kitchen authority POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY Children's expanding from baby to dorm Emerging Brands led by Rejuvenation B2B driving meaningful growth PRODUCT PIPELINE Growth in design-led innovation and newness Furniture growth through new collections, finishes, and design White space opportunities in West Elm Office, Dorm, Pottery Barn Baby Expanding Williams Sonoma branded and exclusive product BRAND HEAT Excitement and relevance Collaborations as a key driver Greater social and influencer engagement Stronger storytelling across site, email, and catalog Partnering with AI leaders to improve discovery CHANNEL EXCELLENCE Better onsite and external discovery Online advantaged categories AI-powered personalization Retail driven by Take It Home Today, Design Services, and disciplined store growth 19 2026 INVESTOR PRESENTATION 2026 PRIORITIES Rejuvenation: Our Next $1 B Brand Based out of Portland, Oregon, our Rejuvenation brand is a trusted partner for every home project, offering expert guidance and high-quality designs for renovation and home refresh. With a focus on American craftsmanship, we help customers create thoughtful, lasting spaces. ELEVATING SPACES WITH PREMIUM HARDWARE POTTERY BARN | POTTERY BARN KIDS | POTTERY BARN TEEN | WEST ELM | GREENROW WILLIAMS SONOMA | WILLIAMS SONOMA HOME | REJUVENATION | MARK & GRAHAM | DORMIFY High-quality, design-driven hardware sets the brand apart, offering a broad assortment of timeless, functional pieces that complete any project. CUSTOM LIGHTING EXPERTISE Expert craftsmanship and made-to-order capabilities allow customers to personalize lighting, including length, finish, and shade-driving growth in the expanding lighting market. LEADERSHIP IN BATH DESIGN A growing bath assortment is capturing more market share with premium, design-driven solutions. EXPANDING RETAIL FOOTPRINT With 13 showrooms, these retail spaces provide an experiential way to explore thoughtfully designed collections in person. B2B GROWTH The B2B channel serves trade professionals with premium, project-ready solutions. 20 Rejuvenation Store: San Diego, CA Attention : This is an excerpt of the original content. To continue reading it, access the original document here .

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