The partnership positions Whatfix as the only global leader in agentic digital adoption platform partnering with PTC to empower manufacturers to improve software adoption, accelerate new feature discovery & usage, and maximize ROI across PLM environments.
SAN JOSE, Calif., July 7, 2026 /PRNewswire/ -- Whatfix, the global leader in agentic digital adoption platforms (DAPs) for enterprises, today announced a partnership with PTC Inc. (NASDAQ: PTC), a global industrial software company, to help manufacturers accelerate adoption across Product Lifecycle Management (PLM) environments.
This partnership positions Whatfix as the only agentic digital adoption platform provider partnering with PTC in the PLM segment. Together, the companies will help manufacturers across automotive, industrial equipment, and medical device sectors accelerate operational excellence and maximize ROI from PLM investments by improving user proficiency, workflow execution, and operational adoption at scale.
Manufacturing organizations operate highly complex enterprise environments where engineering precision, compliance, workforce readiness, and speed-to-market directly impact business performance. Yet many enterprises continue to struggle with realizing full value from software investments due to poor adoption and workflow inefficiencies. A commissioned Whatfix study with Forrester found that ineffective digital adoption costs mid-sized enterprises an average of $10.9 million annually through lost productivity, process inefficiencies, and underutilized technology investments.
Through the partnership, Whatfix will support manufacturers using PTC Windchill with AI-native in-app guidance, workflow support, and adoption analytics embedded directly within workflows across enterprise applications. The partnership is designed to help engineering and operations teams improve process consistency, accelerate user training and cross-functional workflows, and drive faster adoption of PLM systems.
"Manufacturers are focused on modernizing engineering operations while reducing complexity across global product ecosystems," said Khadim Batti, CEO and Co-founder, Whatfix. "PLM systems are continuously evolving and have become mission-critical to this transformation, but realizing business value depends on how effectively users adopt and operationalize these platforms. Our partnership with PTC reinforces Whatfix's strategic commitment to the PLM strategy and our vision for the userization of enterprise technology through AI-native experiences that drive operational excellence at scale."