Village Farms Netherlands Launches Limited-Edition WK Duo-Pack Pre-Roll

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Village Farms International Launches the WK Duo-Pack Company's WK activation deepens coffeeshop partner engagement across the Netherlands Tangerine cultivar and custom orange branding reflect Dutch football culture GRONINGEN, Netherlands, June 29, 2026 (GLOBE NEWSWIRE) -- Village Farms International, Inc. ("Village Farms" or the "Company") (NASDAQ: VFF) today announced a limited-time product activation in the Netherlands inspired by this summer's football WK ("Wereldkampioenschap" or World Championship). The Company's Netherlands operation has launched the WK Duo-Pack, a limited-edition pre-roll duo-pack made with Tangerine flower, available exclusively through licensed coffeeshop partners during this summer's football season. Football occupies a unique place in Dutch culture, and nothing ignites the country like international football. When the Netherlands advances on the global stage, it generates a level of collective energy unlike any other event in the country. The whole nation turns orange, and the excitement only grows as the tournament goes on. Village Farms Netherlands developed the WK Duo-Pack to meet that moment with a product purpose-built for the occasion: a distinctive package featuring custom orange branding paired with its Tangerine cultivar, a natural pairing of flavour profile and national colour. The Dutch have always taken pride in changing the game: totaalvoetbal reshaped how modern football is played around the world, and Village Farms is bringing that same spirit of innovation to cannabis. Orville Bovenschen, President of Global Operations for Village Farms, commented, "In the Netherlands, when Oranje plays, the whole country shows up. Right now, that energy is everywhere, and it's building. The WK Duo-Pack is our way of being part of that moment: a locally relevant, limited-edition product that reflects both the spirit of Dutch football culture and the quality our coffeeshop partners expect from our team. The Netherlands has always punched above its weight on the global stage, and we see the same opportunity in cannabis. This activation is an example of how our Netherlands operation continues to deepen its relationships with retail partners and build a meaningful presence in a competitive market. As everyone is saying here right now: van Links naar Rechts, we gaan naar de finale. From left to right, we're going all the way." Villag...

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