The newest addition brings wireless, all-day comfort to PINK's iconic roster of bras
NEW YORK, July 8, 2026 /PRNewswire/ -- Today, Victoria's Secret PINK announced the launch of Marshmallow, its newest bra collection to join PINK's beloved bra portfolio. Selling one bra every second1, PINK has long been a trusted authority in bras, and the Marshmallow Bra Collection offers even more choice for customers with its comfort-focused designs built for every part of her day.
Marshmallow joins three fan-favorite PINK bra franchises, each built for a distinct moment in her life: Wear Everywhere™, PINK's #1 best-selling collection designed for structured everyday support, Wink™, for feminine and flirty style, and Sport, for movement and on-the-go moments. With the addition of Marshmallow, designed for everyday ease from busy day wear to relaxed off-duty time, PINK has a bra to support every part of her lifestyle.
The Marshmallow Bra Collection debuts with four wireless silhouettes crafted from a buttery soft fabric that is engineered with four-way stretch for optimal comfort and a shape that holds without restriction. Convertible straps offer flexible styling, and smoothing wing detailing creates a nearly invisible finish under clothing. The collection launches in four styles:
Marshmallow Push-Up Bra: a wireless push-up that delivers lift and shape without sacrificing comfort.
Marshmallow Lightly Lined Bra: an everyday essential built for all-day wear and lounge.
Marshmallow Unlined Bralette: a minimalist style for an effortless aesthetic.
Marshmallow Lightly Lined Cami: a perfect bra-top tank designed to layer or wear on its own.
Three of the four styles are pull-on, with no hook-and-eye closures for effortless wear, while the Marshmallow Push-Up Bra retains a back closure for added lift.
The collection is offered in a range of neutrals, earthy tones, playful prints, and bright pops of color, priced from $29.95 to $49.95. Sizes range from XXS-XXL and SDD-LDD, covering more than 30 bra sizes.
"Our customer tells us exactly what she's looking for, and comfort continues to be at the top of her list. As a brand known for bras, we're constantly innovating to meet her evolving needs without ever compromising on fit or style. The Marshmallow Collection is our softest bra yet - designed for the moments when comfort matters most, supporting her so she feels her best every time she puts it on." - Ali Dillon, President, Victoria's Secret PINK.
The new PINK Marshmallow Bra Collection is available starting today in PINK retail locations nationwide and internationally, as well as online at VSPINK.com.