Viaplay Select launches on prima+ in Czech Republic

About this update from Viaplay Group Ab Class A

Viaplay GroupPrima Group secures exclusive long-term partnership for Viaplay Select.Czech Republic’s leading broadcaster strengthens its prima+ subscription VOD offering, becoming the home of award-winning, critically acclaimed Nordic and European storytelling.Viaplay Group and Czech media leader Prima Group have entered a long-term partnership to bring Viaplay Select to the Czech Republic via the popular and fast- growing streaming platform prima+. Launching July 1st, prima+ will feature the Viaplay Select content offering, a Viaplay curated selection of the most compelling series, films and documentaries, with more than 200 hours available during the first year - the majority being first-run premieres in the market. In addition to streaming on prima+, selected Viaplay titles will also be broadcast on Prima’s Group’s linear channels, further expanding audience reach and enhancing the value of the partnership.This multi-year agreement further supports the growth of prima+’s subscription offering and positions it as the Czech Republic’s home of top-tier Nordic and European entertainment. Through this collaboration, Czech viewers will gain access to Viaplay Select’s unique blend of critically acclaimed Nordic noir, emotionally rich drama, hard-hitting true crime, and inspiring sports documentaries - tailored for those seeking gripping stories, complex characters, and cinematic quality from across Europe.The Viaplay Select lineup on prima+ features standout scripted titles including The Hunt, an award-winning true-crime drama that shocked the Netherlands; Mafia, a gripping Nordic noir about the brutal rise of a visionary crime boss and the lone cop determined to stop him; Furia, an explosive political thriller from Emmy winner Gjermund Stenberg Eriksen (Mammon); the next-level Nordic noir Jana – Marked for Life, based on Emelie Schepp’s bestselling novel; and The Beach Hotel, a coastal mystery-drama from Camilla Läckberg, the “Queen of Nordic crime fiction”, with a mix of secrets, rivalries and small-town tension.The non-scripted selection includes The Big Decision, profiling top-scorer and elite athlete Erling Haaland; the chilling true crime titles Under the Radar and Copenhagen Killer; the long-running reality hit Frozen Roads, following Sweden’s toughest winter rescue teams; and Extraordinary Renovations, which showcases dream-worthy cabin makeovers in s...

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