Vesting of RSUs and TVR

About this update from Public Policy Holding Co., Inc.

21 August 2026   Public Policy Holding Company, Inc.   ("PPHC", the "Group" or the "Company")   Vesting of RSUs and TVR   Public Policy Holding Company, Inc., a leading global provider of strategic communications services, announces that it has issued 181,822 new Common Shares of $0.001 each (the "Common Shares").  These new Common Shares have been issued in connection with the vesting of restricted stock units ("RSUs") previously granted to a subset of employees, as announced on 27 June 2024, including certain directors and senior employees of the Company who are persons discharging managerial responsibilities ("PDMRs"). The RSUs have vested in accordance with their terms, with one-third vesting annually.   Individual PDMR shareholdings and RSU awards reflect the Company's October 2025 Reverse Share Split and ordinary course adjustments to RSU awards. Application has been made for the new Common shares, which will rank pari passu with the existing Common Shares in issue, to be admitted to trading on AIM. Dealings are expected to commence on or around 26 August 2026. Following this issue of shares, the Company's total issued and voting share capital upon admission will consist of 30,398,355 Common Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, securities of the Company.   1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Johnson Green 2   Reason for the notification   b)  Position/Status:   PDMR c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 3,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Stewart Hall 2   Reason for the notification   b)  Position/Status:   Chief E xecutive Officer c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s):          Price(s)   Volume(s)   USD $10.11 6,667   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Roel Smits 2   Reason for the notification   b)  Position/Status:   Chief Financial Officer c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 5,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Jill Kendrick 2   Reason for the notification   b)  Position/Status:   Chief Operating Officer c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 5,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Neal Strum 2   Reason for the notification   b)  Position/Status:   Chief Legal Officer c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 5,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Thomas Gensemer 2   Reason for the notification   b)  Position/Status:   PDMR c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 5,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Ron Starzman 2   Reason for the notification   b)  Position/Status:   PDMR c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 5,334   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Paula Thrasher 2   Reason for the notification   b)  Position/Status:   PDMR c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 1,667   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Keenan Austin 2   Reason for the notification   b)  Position/Status:   Executive Director c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 6,200   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1  Details of the person discharging managerial responsibilities/person closely associated  a)  Name:   Zachary Williams 2  Reason for the notification  b)  Position/Status:   Executive Director c)  Initial notification/Amendment:  Initial notification  3  Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor  d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4  Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted  f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)  Volume(s)  USD $10.11 2,667   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    1   Details of the person discharging managerial responsibilities/person closely associated   a)  Name:   Matthew Mazzanti 2   Reason for the notification   b)  Position/Status:   PDMR c)  Initial notification/Amendment:  Initial notification  3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor   d)  Name:  Public Policy Holding Company, Inc.  e)  LEI:  2138008Z7B1IXVVJAZ79   4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   f)  Description of the financial instrument, type of    Identification Code    Common shares of $0.001 par value    ISIN: US7444302084 g)  Nature of the transaction:  Award of Common Shares under Omnibus Plan scheme h)  Price(s) and volume(s): Price(s)   Volume(s)   USD $10.11 1,667   i)  Aggregated information:  ·      Aggregated volume  ·      Price         N/A single transaction  N/A single transaction  j)  Date of the transaction:  20 August 2026 k)  Place of the transaction:  Off market transaction    Enquiries Public Policy Holding Company, Inc. Stewart Hall, CEO Roel Smits, CFO +1 (202) 688 0020 Stifel (Nominated Adviser & Joint Broker) Fred Walsh, Brough Ransom, Ben Good, Daniel Dearden Williams +44 (0) 20 7710 7600 Canaccord Genuity (Joint Broker) Simon Bridges, Andrew Potts +44 (0) 20 7523 8000 Media Enquiries PPHC +1 (202) 559 0172 [email protected]   About PPHC   Incorporated in 2014, PPHC is a global strategic communications platform that supports clients in enhancing and defending their reputations, advancing policy objectives, managing regulatory risk, and engaging with federal and state-level policymakers, stakeholders, media, and the public. Engaged by approximately 1,500 clients, including companies, trade associations and non-governmental organizations, PPHC is active in all major sectors of the economy, including healthcare and pharmaceuticals, financial services, energy, technology, telecoms and transportation. With operations across the United States and internationally, PPHC's services include government relations, public affairs and corporate communications, research and analytics, digital advocacy campaigning, and compliance support. The Company's shares are admitted to trading on the Nasdaq Global Market and on AIM, a market operated by the London Stock Exchange, under the ticker symbol "PPHC". For more information, visit  www.pphcompany.com .

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