Verizon Breaks Industry Mold to Put Customers First

About this update from Verizon Communications Inc.

Introduces Industry-First Loyalty Program for All Customers with Cash Back in Verizon Dollars, Daily Surprises, and the End of Device Upgrade and Activation Fees Launches Breakthrough “Simplicity Plan” and Converged “Verizon One Plan” NEW YORK, June 16, 2026 (GLOBE NEWSWIRE) -- Verizon (NYSE, Nasdaq: VZ) today announced the next step in its ongoing transformation, replacing complexity and friction with simplicity and true customer choice. The company is putting its customers first – existing and new – by redefining loyalty and eliminating activation and upgrade fees. As part of the customer-centered reboot, Verizon is also launching “Verizon Simplicity,” the industry’s most simple and cost-effective plan. With Simplicity, there are no network tiers; everyone gets Verizon’s best 5G network. Also available starting today, the company launched Verizon One, a streamlined plan that combines Mobility and Home on one bill with taxes and fees included. "We’re fundamentally reshaping Verizon inside and out to put the customer at the center of everything we do. We’re listening, designing for them, and moving faster than we ever have before,” said Dan Schulman, Verizon CEO. “For too long, this industry has burdened people with complex plans, forced upgrades they don’t need, and so-called ‘rewards’ with tons of caveats. We are working to ensure everything that we do is simple, clear and delightful.” Today’s announcement is part of Verizon’s multi-year transformation, redefining its relationship with customers now and for the long-term. “With today’s news, we’re doubling down on what customers actually want: simpler experiences, less friction and more rewards for being a customer. We’re putting meaningful value back in their pockets, and making it feel easy and intuitive,” said Alfonso Villanueva, Interim CEO, Verizon Consumer Group and Verizon Chief Transformation Officer. Customer-First and Industry-First Verizon Loyalty: The only loyalty program for ALL customers on any plan. The end of Device Upgrade and Activation fees. The beginning of Verizon Dollars & Verizon Shine. Rollout starts today. Once-in-a-lifetime Verizon Shine sweepstakes will drop every Monday, providing customers with a chance to enter to win a diverse lineup of all-expense paid experiences across music, food, culture and sports: Additional once-in-a-lifetime experiences dropping on Monday...

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