Lifestyle
Vanderpump Blooms x Bloom Haus, Floral Collection by Lisa Vanderpump, Expands Line
The Kroger Co. (NYSE: KR) today announced the expansion of Vanderpump Blooms x Bloom Haus, a floral collection curated by businesswoman, TV personality, author and philanthropist Lisa Vanderpump to include Vanderpump Home featuring several new products available in stores now with more to be released throughout the year. Available exclusively at Kroger Family of Stores, the additional items include an assortment of floral-inspired candles, a plant care starter kit, ornaments, preserved and silk
About this update from Kroger Company (the)
The collaboration consists of flowers, ornaments, candles and plant care accessories CINCINNATI, June 22, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the expansion of Vanderpump Blooms x Bloom Haus, a floral collection curated by businesswoman, TV personality, author and philanthropist Lisa Vanderpump to include Vanderpump Home featuring several new products available in stores now with more to be released throughout the year. Available exclusively at Kroger Family of Stores, the additional items include an assortment of floral-inspired candles, a plant care starter kit, ornaments, preserved and silk roses, a "VanderPUMP" glass shoe with preserved mini roses, a preserved rose glass handbag, preserved rose hatboxes, individual blossoms as well as more bouquets and arrangements in the same sophisticated style that customers have come to love from Vanderpump's expert aesthetic. "Bloom Haus was created to help customers celebrate life's moments with beautiful, high-quality florals, and our continued collaboration with Lisa Vanderpump brings that vision to life in a truly special way," said Carlo Baldan, group vice president of Fresh Merchandising at Kroger. "This collection blends Lisa's signature style with thoughtful design and seasonal inspiration, making it easy for customers to add a touch of elegance to everyday moments." "I have loved creating and expanding my floral line with Kroger, it's been such a passion project from day one," said Lisa Vanderpump. "From gorgeous blooms to decadent candles, I've been able to embrace my love of flowers and create things that are truly unique and beautiful. I am so thrilled to expand my line with Kroger into all of these different areas – the candles are delicious, the line of preserved roses are stunning keepsakes that last indefinitely, everything is perfect for gifts or to adorn your home." New Expansion Items: The collection presents an easy way to achieve Vanderpump's signature refined aesthetic. Vanderpump Blooms x Bloom Haus bouquets can be placed directly into a vase, or customers can style the flowers by following a QR code to view step-by-step video tutorials instructed by Vanderpump. For an effortless ready for display option, customers may purchase floral arrangements or kalanchoes already in custom vases or hat ...
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