Business
V Group Acquires Lifestyle Adult Beverage Brand!
V Group Acquires Lifestyle Adult Beverage Brand!.
About this update from V Group, Inc.
Carlsbad, CA, June 28, 2022 (GLOBE NEWSWIRE) -- V Group, Inc. (OTC Pink: VGID) is excited to announce that the Company has completed an acquisition in the multi-billion-dollar Flavored Malt Beverage market. On June 23rd, 2022, V Group completed the acquisition of beverage brand Moonlight Beach Cooler.  Moonlight Beach Cooler is a “full flavor”, carbonated malt beverage that will be competing in the lucrative and rapidly expanding “Alternative Alcohol”, ‘Flavored Malt Beverage” market. V Group and Moonlight Beach Cooler have agreed to the acquisition without disrupting the current share structure of V Group, (VGID). The acquisition is predicated on future performances of both parties. Moonlight Beach Cooler will be offered in three (3) outstanding and all-natural flavors: Mixed Berry (with a bright red background), Tropical Citrus (with a lime green background) and Luau Fruit (with an orange-yellow background). The colorful 12oz slim can features thrilling beach and surf scenes with vibrant colors that excite the senses and portray an image of adventure. Moonlight Beach Cooler will feature flavors that are much bolder than what is currently available in the marketplace. Although each offering contains full and vivid flavors, each 12oz can only contains 100 calories with 5% alcohol making it the perfect product for an active lifestyle. In the late 1970’s, and into the 1980’s, a brand called California Cooler invented a category referred to as “Wine Cooler”. This category grew rapidly with offerings from Seagram’s and Bartle’s and James among others. The category expanded throughout the 1980’s and 1990’s. The advent of the Micro-Brewery explosion made the wine cooler category obsolete. Opponents of the wine cooler market criticized the sweetness, the added sugars and the expansive calories in each offering.With the arrival of the 21st Century, the next evolution of Flavored Malt Beverages arrived like a thunderbolt. That explosion is called “Hard Seltzers”. Hard Seltzers have become a category generating multi-billions of dollars in revenues. Hard Seltzers have gained acceptance from population bases in every demographic. Male, female, young, older, urban and rural consumers have accepted the offerings as a welcomed alternative the heavy beers and high a...