LOS ANGELES, CA – August 5, 2014) - Upper Street
Marketing Inc. (OTC Pink: UPPR) www.upperstreetmarketing.com, a business that acquires unique and distinctive businesses with proven
strengths and potential for growth at the intersection of entertainment and
technology, announced a partnership with FIGHTER Interactive, Inc. (FIGHTER)
today.
Kwasi Asare; CEO of FIGHTER; www.WeAreFIGHTER.com; is the former director of
digital strategy for rapper, actor, and entrepreneur, Sean “Diddy” Combs. Mr. Asare developed global marketing programs
for many major brands and powerful influencers in the entertainment industry
including: Ciroc, Sean John Fragrance, Sean John Clothing, Bad Boy
Entertainment, Sony Music, Warner Music Group, Ice Cube, Prince, Pharell, Wu
Tang, LL Cool J, Outkast, John Legend, and Snoop Dogg.
Mr. Asare is joined at FIGHTER by Derrick Gomez, President
and Managing Partner, who has a background in entrepreneurship, marketing, and
advertising for brands such as Microsoft, America Express, NY Times, L’Oreal,
MTV, and NBC. Rounding out the team is
Brian Sadler, a Managing Partner, who is an experienced, successful serial
entrepreneur and investor – with ventures across multiple verticals: technology
startups, real estate, restaurants, nightclubs, film, and media projects. Mr.
Sadler’s clients include numerous high-level entertainment celebrities and
professional athletes. Notably, as an
investment banker, Mr. Sadler managed the investment portfolios for the L.A.
Laker’s owner, Dr. Jerry Buss and the Buss family.
FIGHTER is a
cutting-edge marketing & business development agency that connects
disruptive technology companies to major brands and influential celebrities.
Offering a comprehensive suite of services, including consulting,
marketing, PR, sales, incubation, and business development, FIGHTER provides
emerging & established technologies with the resources and audience they
need to succeed. FIGHTER’s clients include Facebook, CES, StartUpAmerica,
Microsoft, tumblr, BitTorrent, Monster, Ciroc, Sony Music, and American
Airlines.
In 2012, FIGHTER created StartUp RockOn in partnership with Startup America, Eventfarm, and Hypervocal. StartUp RockOn is a first of its kind media and events platform that combines technology, politics, and entertainment. During the Democratic National Convention and the Republican National Convention in 2012, StartUp RockOn produced a series of events attended by celebrities, dignitaries, and key political influencers including: Vice President Joe Biden, Senators Michael Bennet and Kirsten Gillibrand, Representatives Daryl Issa, Bruce Bailey, and Mike McIntyre, Mayors Michael Nutter and Eric Garcetti, as well as celebrities John Hamm, Rosario Dawson, and musicians Talib Kweli, and The Roots.
FIGHTER has produced numerous campaigns and initiatives on
behalf of the leading p2p file sharing platform, BitTorrent, including the 2013
and 2014 SXSW BitTorrent Music Festival events, and the 2013 “Roots Picnic”
featuring numerous artists including The Roots, Just Blaze, Shepard Fairey, Young
Guru, George Clinton, Chromeo, and Macklemore & Ryan Lewis.
FIGHTER worked with Snoop Dogg on the launch of “TinyPay”, the first
celebrity-driven direct to consumer sales platform on Facebook. FIGHTER also brokered a deal on behalf of
FLIQQ – a private, temporary, p2p media sharing mobile platform – with Danny
Zappin, founder of Maker Studios, that enabled FLIQQ to close a high six-figure
round of seed funding.
Stephen Meade, CEO of Upper Street Marketing said, "FIGHTER's outstanding ability
and track record for successfully marketing and developing emerging,
technologies in the entertainment and media space makes them the perfect fit
for Upper Street Marketing. We are excited to see what their team creates when
launching our latest offering, MagMo.”
MagMo, which stands for Magazine
Moment, is a tool for major Brands and Celebrities to promote their content to
their own unique audiences. Acting as an engagement platform, MagMo looks to provide a tool for
organizations to "show their stories" in a more vibrant and useful
way. MagMo is currently prepping for Beta testing and partnership with
Brand Ambassadors who will bring this exciting new tool to the marketplace.
Contact:
For more information about Upper Street Marketing Inc. please contact
Gordon McDougall
Phone: 844-535-8777
Email: Gordon@UpperStreetMarketing.com
For more information about MagMo, please contact
Stephen Meade
Phone: 800-590-8479
Email: Stephen@UpperStreetMarketing.com
Forward Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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