Business

Trust and Experience Are Reshaping Prestige Beauty Retail, NIQ Finds

CHICAGO, May 28, 2026--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty. The research indicates that while premium products remain essential, shoppers are increasingly differentiating retailers based on how rewarding, inspiring, and frictionless the overall experience feels across physical and