
Tripadvisor
Q3 2026 Investor PresentationNovember 2026
Group
The world's most trusted source for travel and experiences
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Post-Transaction Group StructureRemains focused on stated strategic priorities
Extend leadership in Experiences
Position for an AI-enabled future
Leading global online bookable experiences platform
World's largest online travel guidance platform
Simplify focus of legacy offerings
Large Global Audience
Trusted Brands
Unique, Community-Driven Content
Strong Partner Relationships
Drive sustainable, profitable growth
Group Data | Technology | World-Class Talent
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Focused on Priorities Designed to Drive Group GrowthExtend leadership in experiences
Drive long-term growth in revenue and profit and expand market share under simplified, streamlined structure, strategy, and roadmap
Position for a future of AI-enabled travel
Deploy the Group's unique data assets to powering product, marketing, productivity and AI-first initiatives
Simplify focus of legacy Tripadvisor portfolio
Simplify legacy portfolio to support experiences and data strategies & optimize legacy portfolio to optimize for profitability
Drive sustainable, profitable growth
Continue to execute a financially disciplined growth strategy for the Group
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3Q 2026: Key UpdatesGroup
On November 1, 2026, the company closed the sale of TheFork to American Express for $700 million in an all-cash transaction, with net proceeds of approximately $685 million.
Experiences
Hotels & Other
AI-Positioning
Sharpening investment and operational focus to the Viator flywheel and support Tripadvisor lead generation, B2B2C partners, and future growth opportunities.
Dedicating additional headcount in order to accelerate investment in product, engineering and technology.
Accelerating simplification toward leaner more nimble operating model.
Retaining focus on valuable core assets, and stabilizing cash flow.
Significantly reducing dedicated headcount.
Well positioned as discovery and booking evolves:
Marketplace model moats: fragmented supply, transaction management, and customer support
Valuable UGC and data assets
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Financial Highlights7
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Revenue Performance Reflective of Group Priorities
Experiences-led strategy and simplification of legacy offerings shifting revenue mix
Experiences
1,639
1,658
1,674
1,559
Continuing Operations: Revenue Mix
+ + Third Party
Commission-based revenue facilitated directly and indirectly through platform and on behalf of third-party distribution partner websites
Hotels & Other
Click-based advertising for OTAs and suppliers; display advertising, click-based revenue on dining and cruise, and B2B solutions for restaurants and hotels.
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Quarterly Results: Continuing Operations Revenue & Adjusted EBITDA
Results include only the Experiences and Hotels & Other segments, presented as continuing operations.
Continuing Operations Revenue ($M)
Continuing Operations Adj. EBITDA ($M)
As % of Rev 22% 12% 5% 17% 16%
Note: Total Adjusted EBITDA is a non-GAAP measure. Please refer to "Non-GAAP Reconciliations" in the Appendix for definitions of our non-GAAP financial measures, as well as reconciliations to the most directly comparable GAAP measure.
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Quarterly Revenue & Adjusted EBITDA by Segment
Experiences
Revenue ($M) Adj. EBITDA ($M)
Hotels & Other
Revenue ($M) Adj. EBITDA ($M)
Note: Adjusted EBITDA is our segment profit measure. Please refer to the appendix of this presentation for its definition. 10
Quarterly Free Cash Flow & Liquidity
Free Cash Flow ($M)
Liquidity position at 09/30/2026 ($M)
1,205
Free cash flow from continuing operations is a non-GAAP measure. Please refer to "Non-GAAP Reconciliations" in the Appendix for definitions of our non-GAAP financial measures, as well as reconciliations to the most directly comparable GAAP measure.
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Experiences Driving expansion of global online experiencesBroad coverage
✔ Viator OTA capturing high-intent travelers
✔ Tripadvisor capturing upper funnel guidance & planning phase
✔ Third party: providing experiences supply to OTAs, hotels, travel agencies, and other partners
+
+ 3P
Favorable tailwinds for global experiences
✔ Offline to online growing faster than overall market
✔ 4x faster growth of consumer spend on experience-related services v. goods1
Marketplace offering, connecting travelers and tour operators
Travelers:
Easy discovery of high-quality experiences reviewed and confirmed by travelers
Wide choice of products
Flexibility to book and cancel
Leading customer service
Operators:
Expanded distribution
Hassle free bookings
Marketing and analytics products to manage and grow their business
Global Tours and Experiences Market (Gross Bookings $B)
1. Phocuswright/Arival
2019-2027E CAGR
Source: Arival and company information
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Driving growth, scale, and profitability through marketing, product & supply flywheelExperiences booked growth
GBV ($B)
Adjusted EBITDA ($M) & Margin
Product
Better experience | Store Conversion via UX, personalization, AI product selection, driving loyalty and repeating customers
Marketing
Demand & Traffic Attracting customers through growing marketing efficiency,
geographic & channel expansion
Supply
Better selection
Secondary and tertiary markets, category expansion
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Experiences Summary Highlights~$4.7B+
FY2025 GBV
+425K
Bookable Experiences
~4x more bookable experiences vs closest competitor1
+70K
Operators
Mid-20s
Take Rates
4,000+
Demand Partners
Including Nearly Every Travel Brand
Note: All figures as of year end 2025 unless otherwise noted
1. Bookable experience counts of competitors are based on internal estimates. Variations on the same tour experience are counted as a single experience. 15
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Hotels & Other Unique position at the intersection of travelers and partnersDurable asset that is difficult to replicate
✔ Trusted brand
✔ Authentic UGC
✔ Large community of contributors
✔ Large global audience
Trusted source for end-to-end travel planning & guidance
Travelers:
Community-driven insight and engagement through reviews and forums
Bookings for experiences, hotels, restaurants and other
Partners:
Global hotel meta platform
Key advertising platform for travel brands and beyond
Global Travel Market Gross Bookings ($T)
2019-2027 CAGR
Source: Phocuswright (includes air, hotel, rail, packaged travel, car rental and cruise)
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Assets positioned to support growth in experiences and data strategiesUGC, data and technology valuable enablers of product and partnership across travel categories
Product
Productivity
Partnerships
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Trip planning tools, guidance, and recommendations
Product personalization and predictive analytics
Content + SEO: Review and forum summaries
Conversational Chatbot/Search
Engineering tools (code snippets, testing, search)
Trust & Safety - reduce human moderation efforts while increasing the quality of detection
Customer service
Translation/localization
Analytics
Forging content solutions and partnerships with leading companies
Optimizing LT position in the ecosystem
Partnering with leading AI companies
GenAI search engines
Agentic AI
App integration
Serving travelers
under a globally recognized and trusted brand
Across 43 global markets
Hotels & Other Summary HighlightsMillions
of contributors a year
Authentic traveler content
Valuable assets including a trusted brand, global audience, scalable content model, high-intent data, and significant supply footprint
1B+
Reviews & Opinions
World-class content moderation
Multiple ways of connecting consumers with our partners
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Note: All figures as of year end 2025 unless otherwise noted
*Annual active members
Thank You
Appendix: Reconciliation from GAAP to Non-GAAP
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AppendixThe Company believes that non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enables comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating and analyzing our business.
The Company expensed certain costs related to shareholder activism of $3.3 million during the first quarter of 2026.
Represents a recovery of $4.8 million related to an external fraud incident, which occurred during the fourth quarter of 2022. The Company has reduced Adjusted EBITDA by this recovery amount during the first quarter of 2026. The Company considers such recovery to be non-recurring in nature.
Depreciation and amortization. Includes capitalized website development amortization.
(4) Adjusted EBITDA. A non-GAAP measure which is defined as net income (loss) from continuing operations plus: (1) provision (benefit) for income taxes; (2) other income (expense), net; (3) depreciation and amortization; (4) stock-based compensation; (5) goodwill, long-lived assets and intangible asset impairments; (6) legal reserves, settlements and other, including indirect tax reserves related to audit settlements and the impact of one-time changes resulting from enacted indirect tax legislation; (7) restructuring and other related reorganization costs; (8) transaction related expenses (including
non-operational costs related to significant shareholder activism, which includes third-party advisory, legal, and other professional fees); and (9)
non-recurring expenses and income unusual in nature or infrequently occurring. These items are excluded from our Adjusted EBITDA measure because these items are noncash in nature, or because the amount is not driven by core operating results and renders comparisons with prior periods less meaningful.
(5) Free Cash Flow from continuing operations. A non-GAAP measure which is defined as net cash provided by operating activities from continuing operations less capital expenditures, which are purchases of property and equipment, including capitalization of website development costs. We believe this financial measure can provide useful supplemental information to help investors better understand underlying trends in our business, as it represents the operating cash flow that our operating businesses generate, less capital expenditures but before taking into account other cash movements that are not directly tied to the core operations of our businesses, such as financing activities, foreign exchange or certain investing activities. Free Cash Flow from continuing operations has certain limitations in that it does not represent the total increase or decrease in the cash balance for the period, nor does it represent the residual cash flow for discretionary expenditures. Therefore, it is important to evaluate Free Cash Flow from continuing operations along with the unaudited condensed consolidated statements of cash flows.
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AppendixSegment Adjusted EBITDA is our segment profit measure and is defined as net income (loss) from continuing operations plus:(1) provision (benefit) for income taxes; (2) other income (expense), net; (3) depreciation and amortization; (4) stock-based compensation; (5) goodwill, long-lived assets and intangible asset impairments; (6) legal reserves, settlements, and other (including indirect tax reserves related to audit settlements and the impact of
one-time changes resulting from enacted indirect tax legislation); (7) restructuring and other related reorganization costs; (8) transaction related expenses (including non-operational costs related to significant shareholder activism, which includes third-party advisory, legal, and other professional fees); and (9) non-recurring expenses and income unusual in nature or infrequently occurring.
We use the operating metric described below to assist us in measuring our operations performance, identifying trends, formulating projections and making strategic decisions for the Viator segment. We are not aware of any uniform standards for calculating this metric, which may hinder comparability with other companies that may calculate similarly titled metrics in a different way. Management believes it is useful to monitor this metric together and not individually as it does not make business decisions based upon any single metric. We regularly review our processes and may adjust how we calculate this metric to improve its accuracy. We make this key metric available to investors because we believe it is useful both because it allows for greater transparency with respect to key metrics used by management in its financial and operational decision-making, and because it may be used to help analyze the health of our business. This metric should not be considered as an alternative to any measure of financial performance calculated in accordance with GAAP.
Gross Booking Value ("GBV") represents the total dollar value of experience bookings in a given period prior to any adjustments such as date changes, refunds or cancellations. GBV is an operational measure that provides an indication of total engagement and economic activity driven by our platform in a given period by all marketplace constituents (travelers, experience operators, and partners). Management uses GBV for operational decision-making purposes to monitor the growth, scale, and reach of its online marketplace as well as assess the health of its global ecosystem. Accordingly, management does not consider GBV to be an indicator of revenue or any other financial statement measure.
* Full-year totals reflect data as reported and may differ from the summation of the quarterly data on this table due to rounding.
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