New Sponsorships with the American Century Championship and Big Break x Good Good on Golf Channel Expand the Brand's Reach across Sports, Entertainment and Outdoor Living
The Trex Hub at the American Century Championship
WINCHESTER, Va., June 30, 2026 (GLOBE NEWSWIRE) -- Trex®, the world's leading brand of wood-alternative decking and railing, is expanding its presence in sports and entertainment through sponsorships of the American Century Championship and Golf Channel's Big Break x Good Good Presented by Golf Galaxy – two of golf's most recognizable properties. Together with its recently announced engagement* with lifestyle icon Martha Stewart, Trex aims to connect with homeowners through bespoke collaborations with the most influential personalities and platforms in home, lifestyle, entertainment and culture.
"Sports fandom today is no longer limited to a single event or broadcast," said Jodi Lee, Senior Vice President of Marketing for Trex Company. "It's a fully integrated, continuous experience that spans streaming, social media, creator content and real-life gatherings. These sponsorships allow Trex to engage with fans across that entire ecosystem, while reinforcing our role in creating the outdoor spaces where people come together to watch, support and celebrate their favorite teams and players."
American Century Championship
Widely regarded as the nation's premier celebrity golf tournament, the 37th annual American Century Championship will take place July 8-12 at Edgewood Tahoe Golf Course in Lake Tahoe. The event will bring together more than 90 stars from the worlds of sports, entertainment and media, including Stephen Curry, Nate Bargatze, Miles Teller, Colin Jost, Ray Romano, Annika, Carson Daly and perennial fan favorite Charles Barkley.
"The American Century Championship is one of the great outdoor events in America with 80,000 fans flocking to Edgewood Tahoe Golf Course on the shores of spectacular Lake Tahoe," said Gary Quinn, Vice President, Programming & General Manager, Owned Properties at NBC Universal. "The celebrities, the golf and the weather provide a perfect backdrop for Trex and its message of socializing and community."
As the event's official composite decking sponsor, Trex will have a strong presence throughout the tournament, engaging attendees, participants and viewers across multiple touchpoints. The activation includes on-course branding, exclusive hospitality experiences, and a dedicated product showcase called "The Trex Hub," where players and spectators can experience the durability and aesthetics of Trex decking and railing firsthand. Trex will also receive prominent brand visibility through tournament coverage on NBC Sports and Peacock, extending its reach to millions of viewers nationwide.