ANNUAL REPORT
2024
Teamwork
a path to success
www.trafco.com
Unifying our strengths for a brighter future
Corporate Office
P O Box 20202, Manama Kingdom of Bahrain Telephone: 17 729000
Fax: 17 727380www.trafco.comemail:info@trafco.com
His Royal Highness | His Majesty |
Prince Salman bin | King Hamad bin |
Hamad Al Khalifa | Isa Al Khalifa |
The Crown Prince | King of the Kingdom of |
and Prime Minister | Bahrain |
of the Kingdom of Bahrain |
Company Profile
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47 years of exceptional service
Trafco Group B.S.C (TRAFCO) was incorporated in the year 1977 as a public joint stock company as part of an initiative to revolutionize and rejuvenate the food industry of the Kingdom of Bahrain. The Company was successfully turned into Public Share Holding Company with initial public offering in 1980 and was later listed in Bahrain Bourse. In the last 4 decades the Company en route to success has achieved several milestones and has earned itself the reputation of being one among the major Fast Moving Consumer Goods (FMCG) industries in the Kingdom of Bahrain. Born out of a vision to be at the forefront of the food industry, TRAFCO is today a household name synonymous with some of the finest food products locally produced or imported from worldwide. Moreover, being one of the oldest food companies in Bahrain, it has gained trust and admiration for its commitment to quality, value and service excellence.
Serving Bahrain with the best from across the globe
The core business of the group is import & distribution of food & non-food products, manufacturing, logistics & related activities and with group annual sales turnover of over US$ 124 million. TRAFCO is one of the largest & biggest FMCG conglomerates in Bahrain with an extensive range of products comprising of canned, frozen & dry food and nonfood products, general commodities, eggs, fresh fruits and vegetables as well as chilled & frozen meat imported from countries such as Australia, Brazil, Europe, the Far East, India, UK, USA, Pakistan, Turkey besides Arab and the Middle East countries. With stringent and reliable quality control systems in place, TRAFCO continues to introduce many world-renowned brands with the assurance of excellent quality and exceptional service. Trafco is accredited with the internationally recognized certificate of ISO 22000:2018 and HACCP in FMCG handling, storage and distribution.
Success through synergy
As part of its vision to become a dominant player in the food industry, TRAFCO is propelling its expansion through organic and inorganic growth. TRAFCO invested in developing the food industry of Bahrain by owning 100% stake in BWBB, BFFC, Trafco Logistics Co. (TLC), Mawashi Trading Company and by owning majority stake in Awal Dairy Company W.L.L., and BANZ Group. To serve Bahrain's objective of economic integration among GCC countries, Kuwait Bahrain Dairy Company was established in 1992 in Kuwait as a wholly owned subsidiary of Awal Dairy. Awal Dairy exports its products to Kuwait, Saudi Arabia, UAE, Jordan, Iraq, Yemen, North & West Africa and Latin America. Awal Dairy expanded its operations in Kingdom of Saudi Arabia. The Metro Market division is a retail arm of Trafco. Spanning across various parts of Bahrain, Metro is undoubtedly one of the rapidly expanding customers friendly market by adding more outlets, year on year in the Kingdom and offering Trafco's major products at competitive price.
BWBB: Bahrain Water Bottling & Beverages Company, 100% subsidiary of TRAFCO has received ISO 22000:2018 for the quality of water it produces, awarded by institutions specializing in water analysis supported by Saudi and the Gulf standards. BWBB is one among very few companies in Bahrain that are into manufacturing and bottling of mineral water with strict adherence to quality control. BWBB is the market leader in the water bottling industry and TYLOS is the brand leader in the segment in addition to other brands like Selsabil, MARWA and Cloud9. Apart from the private labeling business, the company is also manufacturing 'metro' brand in its production line which is marketed by Trafco. The Company also trading in juice
products and potato chips which are well accepted in the market.
BFFC: Bahrain Fresh Fruits Company, was acquired in the year 2009 and is 100% subsidiary of TRAFCO. The Company was incorporated in the year 1998 and with its state-of-the-art infrastructure along with a dedicated & committed workforce has become a dominant player in the FMCG sector. BFFC is very active in two core food businesses - one being import and distribution of fresh fruits & vegetables and the other, import and distribution of frozen, chilled & dry food and non-food products. Our fruits & vegetables division is one of the biggest in Bahrain with largest banana ripening chambers. Few of the brands to reckon with in FMCG division are Bridel cheese from Lactalies Europe, and Chiquita brand bananas from Ecuador, Unef Chicken from Brazil.
Trafco Logistics: Trafco Logistics Company, which commenced its operation in the year 2010 is conveniently located in Galali. It has received HACCP certificate & ISO 22000:2018 for the category of "Receiving, Storage & Distribution of Dry, Chilled and Frozen food products". The US$ 18 million logistics complex is a wholly owned subsidiary of TRAFCO which is focusing on 3PL. This state-of-the-art logistic facility with sophisticated technology and exceeding 20,000 cubic meter space with Frozen, Chilled and Dry facilities located in close proximity to the airport and the new seaport of Khalifa Bin Salman port in Muharraq has propelled TRAFCO into the elite group of logistic solution providers in Bahrain. The Group has completed construction of additional frozen storage facility of 2,500 sq meter at a cost of BD 3 millions and started commercial use in 2025, since its customer base is increasing including contracts with the government institution.
MTC: Mawashi Trading Company (Formerly known as Bahrain Livestock Company) was established in year 2000, with effective from June 2022 TRAFCO GROUP acquired 100% ownership in this company. This company owned the central slaughterhouse of Bahrain, a major imports of livestock mainly from Australia as well as importing and distributing chilled & frozen meat. The Company concentrates on frozen & chilled meat and is expanding to value added activities in the fresh meat sector apart from diversifying into import and sale of other food commodities.
Awal Dairy:
The first dairy company in Bahrain incorporated in the year 1963, TRAFCO holds 51% shareholding in Awal Dairy. The Company is a HACCP & ISO 22000:2018 certified company and adheres to international food and safety standards. Latest technology, innovative & excellent products, proficient manpower, sophisticated logistics and outstanding customer care have made Awal Dairy the market leader in Bahrain. Awal Dairy offers a novel range of fruit juices and drinks, fresh milk under brand name "Noor", UHT milk under brand name "Awal" and "Fabion" ice creams in addition to other value-added products. The Company, with a workforce of around 300 people and with a combined production capacity of over 100,000 metric tons is one among the major dairies in the GCC region. The Company increased its export market share covering 18 countries including North & West Africa, Yemen and Latin America in addition to its export to GCC countries, Jordan and Iraq.
Glimpse of the future
Success, as we all know, is not the destination but an ongoing process. We, at TRAFCO, strongly believe in this philosophy. The reason why, the Company is all set to expand further in the future, thus, underscoring the management's objectives to serve not only the local market but also across the GCC region.
Cohesiveness & Unity, our path to success
Vision
TRAFCO to be recognized as a household name synonymous with finest food products in the GCC.
Mission
To ensure customer satisfaction by delivering superior quality products, the highest level of service and diverse range of world-leading brands at the most competitive prices.
Values
The company is guided by the following core values in its endeavour to realize its corporate vision:
T eamwork
R eliability
A ccountability
F airness
C ommitment
O ptimum Value
Strategic Goals
SWOT Analysis
Strength
• 47 years of presence with infrastructure facilities including logistics services
• Key Customer Base
Weakness
• Dependability on few major brands
Opportunities
• Access to all sources of vendors, manufacturers and growers all over the world
• Scope to diversify into related market segments
• Distribution channels seeking new products
Key Business Plan
• Diversifying into sectors of private labelling
• Accelerate new product launches, brands, agencies, distributions
• Expand management team in sales/marketing
Backed by strong financial stability, support of the stakeholders, team of professionals HR, IT, Finance, Storage and efficient fleet management system, TRAFCO group strives to enhance their business by diversifying into various segments in food category.
Threats
• Growing competition by small and medium players in the same sector
• Price sensitive market
• Strengthen human resources functions
• Seek new market segments in food category
• Locate new corporate premises
• Participating in trade shows and fairs
• Develop overseas market entry plans
• Expansion in the export market
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Leading the Team towards greater Productivity
Share Capital
Authorised Capital
Issued and Paid Up Capital
Board of Directors
1) Ebrahim Mohamed Ali Zainal
2) Yusuf Saleh Abdulla Alsaleh
3) Dr. Esam Abdulla Yousif Fakhro
4) Jehad Yusuf Abdulla Amin
5) Fuad Ebrahim Khalil Kanoo
9) Ali Yusuf A.Rahman A.Rahim
6) A. Redha Mohamed Redha Aldailami
7) Ebrahim Salahuddin Ahmed Ebrahim
8) Sami Mohammed Yusuf Jalal
10) Sofyan Khalid Almoayed
Chairman Vice Chairman Director Director Director Director Director Director Director Director
Executive Management
1) Azzam Moutragi
2) R. Balasubramanian
3) Aloysius Noronha
4) Layla Darwish
5) Sequeira Francisco
6) Wael Ahmed
7) Surendran Ramesh
8) Fatima Bushihri
Group Chief Executive Officer Group Financial Controller Operations Manager
Group Human Resources Manager Maintenance Manager
Supply Chain Manager Finance Manager
Board Secretary, Corporate Governance & Compliance
Operations Manager - Trafco Logistics Company W.L.L. Operations Manager - Bahrain Water Bottling &
Beverages Company W.L.L.
Banks
1) National Bank of Bahrain
2) Ahli United Bank
3) Mashreq Bank
4) Arab Bank
5) Habib Bank
6) Bank of Bahrain and Kuwait
7) National Bank of Kuwait
8) Bahrain Islamic Bank
Subsidiary Companies
1) Bahrain Water Bottling & Beverages Company W.L.L.
2) Bahrain Fresh Fruits Company W.L.L.
3) Trafco Logistics Company W.L.L.
4) Mawashi Trading Company W.L.L.
5) Awal Dairy Company W.L.L.
6) Kuwait Bahrain Dairy Company W.L.L.
(98% Owned By Awal Dairy Company W.L.L.)
Place of Incorporation Effective Ownership Interest
Bahrain 100%
Bahrain 100%
Bahrain 100%
Bahrain 100%
Bahrain 51%
Kuwait 50%
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Board of Directors
A. Redha Mohamed Redha Aldailami
Director
Ebrahim Salahuddin Ahmed Ebrahim
Director
Sami Mohammed Yusuf Jalal
Director
Ali Yusuf A.Rahman A.Rahim
Director
Sofyan Khalid Almoayed
Director