Immedia Broadcasting plc
13 July 2005
13 July 2005
IMMEDIA BROADCASTING PLC
Trading update
Immedia Broadcasting PLC ('Immedia'), the UK's leading provider of live tailored
radio, announces today that whilst sales have continued to progress, results for
the year will be significantly behind market expectations.
Over the last few months, advertising on Impulse Live has been slower than
expected. In addition, the Company has noticed a trend towards a much longer
time frame than anticipated between the initial discussions with possible
clients and the actual signing of the contracts and the Company believes this
situation is unlikely to change. Immedia continues to talk to a number of
prospective clients, and although there is no guarantee that these discussions
will result in contracts in the short term, it confirms that Immedia's offering
is attracting strong interest.
Immedia remains financially sound, with a strong balance sheet and the business
is trading at an EBITDA positive position. Immedia continues to be well
positioned in a growing and exciting market and Immedia's Live radio stations
have proved to be a powerful medium to engage both staff and customers.
Interim results for the 26 weeks to 30 June 2005 are expected to be announced on
1st August 2005.
Immedia Broadcasting
Bruno Brookes - Chief Executive 01635 572 800
gcg hudson sandler
Nick Lyon / Sandrine Gallien / Elisabeth Young 020 7796 4133
Notes to editors:
Immedia Broadcasting PLC creates live, tailored radio stations for major
retailers. These stations engage and educate staff and customers and have
proved to be a powerful and instantly flexible media channel to drive sales.
Existing stations are:
• 'Impulse Live', the largest in-store media channel currently reaching 20
million shoppers a week across 5000 convenience stores for:
- Texaco
- Londis
- Mills
- Spar
- Star News
• 'LloydsPharmacy Live', broadcast to the largest community pharmacy
operator in the UK;
• 'HSBC Live', broadcast to 400 branches in the UK;
• 'Dixons Live' broadcast to more than 200 Dixons' stores;
• 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
Norway.
This information is provided by RNS
The company news service from the London Stock Exchange