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Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural Communities
Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural
About this update from Tractor Supply Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States; Starlink, the world’s most advanced satellite constellation that delivers reliable broadband connectivity nationwide, including to locations where high-speed internet has traditionally been too expensive, unreliable or entirely unavailable; and 4-H, America’s largest youth development organization, announced today an alliance aimed at expanding broadband access in rural communities while supporting the next generation of Beyond Ready rural leaders. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260626979397/en/Vice President of Satellite Policy at Space X David Goldman, U.S. Agriculture Department Secretary Brooke Rollins, President and CEO of National 4-H Council Jill Bramble, and Tractor Supply President and CEO Hal Lawton announce alliance at the Great American State Fair. The initiative combines Starlink's reliable connectivity, Tractor Supply's nationwide rural footprint and 4-H’s ability to reach youth in every county across the country through Cooperative Extension to help address the digital divide that continues to impact millions of Americans. As part of the initiative: Starlink will provide 100 Starlink kits and service to designated 4-H clubs serving rural youth, generating opportunities for students to participate in STEM, educational and workforce development programs. For eligible Starlink kits purchased through Tractor Supply stores and TractorSupply.com, Starlink will donate the value of the customer’s first month of subscription service directly to National 4-H Council, generating sustainable funding for local 4-H programs. Tractor Supply will donate $500,000 to the National 4-H Council to kick off the initiative. Earlier today, at the Great American State Fair, U.S. Agriculture Department Secretary Brooke Rollins joined Tractor Supply President and CEO Hal Lawton, Jill Bramble, President and CEO of National 4-H Council, and David Goldman, Vice President of Satellite Policy at SpaceX to announce the alliance and discuss the ongoing need for greater internet access in rural communities. According to the Federal Communications Commission, 22.3 percent of Americans in rural areas lack standard broadband internet coverage, as compared to only 1.5 percent of Americans in urban areas. W...
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