Toyota Motor : LEXUS Launches "LEXUS Flight" Helicopter Service

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Brand Message "DISCOVER" and the Expansion into Air Mobility At the Japan Mobility Show 2025, LEXUS unveiled its brand message, "DISCOVER―Imitate No One," reaffirming its commitment to further transforming the brand into one that delivers truly one-of-a-kind experiences for each individual customer. Lexus has continuously challenged itself to create new luxury experiences that reflect the increasingly diverse values and lifestyles of its customers. Through a diverse lineup of offerings―including the LS Concept, which redefined the flagship with its innovative six-wheel package, and the LY680 flagship yacht―Lexus has expanded the luxury experience across both land and sea, helping customers discover their own unique luxury lifestyle. With the addition of the LEXUS Helicopter as its air mobility offering, LEXUS further expands its value proposition into a seamless 360-degree mobility experience spanning land, sea, and air.

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