Toyota Motor : Launches New Hilux in Japan

The Hilux has continued to support people's lives and work since the launch of its first generation in 1968. It has been sold in more than 190 countries and regions around the world. In the Japanese market, it has been loved by customers as a versatile choice in a wide range of situations, from outdoor activities to work, thanks to its high quality, durability, and reliability (QDR). Today, Toyota is bringing the Hilux to Japanese customers as a vehicle fit for a new era.

The new Hilux features an updated exterior design that combines strength with advanced styling, and its powertrain features a 1GD diesel engine renowned for its power and high durability. In addition to improved driving performance, expanded safety and security functions as well as connected functions have transformed the Hilux into a pickup truck that offers comfort and peace of mind in a wide range of situations, from daily use to outdoor activities.

Going forward, the Hilux will continue to evolve in step with diverse lifestyles while honoring the DNA inherited from its predecessors, continuing to support customers' lifestyles around the world under the spirit of "TO YOU"―carmaking for a specific someone.