Mirriad Advertising PlcLSE: MIRI

Total Voting Rights

· Issued by Mirriad Advertising Plc

30 June 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

Total Voting Rights

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that the Company's issued ordinary share capital as at the date of this announcement comprises 17,072,347,794 ordinary shares of £0.00001 each with one voting right each ("Ordinary Shares"). The Company does not hold any shares in treasury. Therefore, the total number of Ordinary Shares and voting rights in the Company is 17,072,347,794.

The above figure may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising Plc

c/o Allenby

James Black, Chairman

Louis Wakefield, Chief Executive Officer

Nic Hellyer, Chief Financial Officer

Nominated Adviser and Broker

Allenby Capital Limited

Tel: +44 (0)20 3328 5656

James Reeve/Lauren Wright (Corporate Finance)

Guy McDougall/Matt Butlin (Sales and Corporate Broking)

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in Europe and India.