Thryv and Wix Announce Intent to Form Strategic Partnership to Power SMB Growth with Unified Commerce, Payments and Website Solutions

About this update from Thryv Holdings, Inc.

Collaboration to bring together digital presence, commerce, bookings, marketing and payments capabilities for service-based SMBs DALLAS & NEW YORK, August 04, 2026--(BUSINESS WIRE)--Thryv Holdings, Inc. (Nasdaq: THRY), the AI-native global growth platform for small businesses, and Wix.com Ltd. (Nasdaq: WIX), today announced plans to establish a strategic partnership designed to deliver integrated technology solutions to service-based small and medium businesses (SMBs) across North America and globally. This partnership will bring together two of the most recognized platforms serving the SMB market, Thryv's comprehensive marketing platform and Wix's global website and unified commerce solutions, in a broad agreement that is positioned to deliver value to the companies and the customers they serve. "We are thrilled to partner with Wix to provide every service-based small business a complete AI-powered technology foundation —together we provide payments, commerce, bookings, marketing leads and more, without having to stitch together a dozen different tools," said Joe Walsh, Thryv Chairman and CEO. "Thryv has successfully built one of the most trusted platforms in the SMB market and together, we can generate significant value providing a comprehensive technology suite to the service-based businesses we support, while creating new opportunities for these businesses to access the tools they need to grow." Thryv brings approximately 100,000 active SaaS customers, a growth platform, a direct sales force, and deep expertise across service-business verticals. Wix brings a global platform used by hundreds of millions of users, and payments infrastructure built for the same service-focused SMBs at the core of Thryv's business. Together, the companies expect to expand the range of tools available to the SMB market. ABOUT THRYV Thryv (Nasdaq: THRY) is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers and inve...

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