The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

About this update from The Trade Desk, Inc.

Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP TOKYO, July 13, 2026 /PRNewswire/ -- The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced the integration of retail purchase data from SEVEN-ELEVEN JAPAN CO., LTD. (hereinafter "SEJ") into The Trade Desk platform, enabling advertisers to programmatically activate SEJ's retail purchase data across digital channels through The Trade Desk platform. The capability is now available to all advertisers in Japan. This represents one of the leading examples in Japan of integrating SEJ's purchase data with a DSP. This integration enables advertisers to activate high-quality data at scale across digital channels on the open internet, including over‑the‑top (OTT), connected TV (CTV), audio, and display, representing an important step forward in Japan's retail media landscape. Through this initiative, advertisers can seamlessly access and activate audience segments built from purchase data-driven insight based on the purchase behavior of approximately 28 million 7-Eleven App members directly within The Trade Desk platform. SEJ operates Japan's largest convenience store network, with around 22,000 stores nationwide and approximately 20 million daily visitors.[1] The integration enables activation of always-on audience segments — including demographic and high-demand purchase-based audiences — built from a wide range of product categories. Audience segments are curated based on advertiser needs using up to one year of purchase history (ID-POS data), enabling more precise audience targeting across omnichannel campaigns. This collaboration addresses a longstanding challenge in Japan, where access to high-quality retail data has historically been fragmented and operationally complex. Through API integration with the platform, SEJ's data is regularly refreshed and made available within The Trade Desk platform, enabling advertisers to plan, activate, and optimize campaigns with greater efficiency and reduced operational complexity. At the core of this integration is The Trade Desk's AI-driven platform, which transforms retail purchase signals into structured, scalable audience intelligence— bridging the gap between data access and real-time activation across channels. This enables advertisers to not only identify the right audiences, but to ...

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