NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced that Krista Lee Berger has joined the company as Senior Vice President, Global Marketing, Clinique.
Clinique is one of the most trusted, iconic brands in the world providing dermatologist guided solutions that are allergy tested, 100% fragrance free. In this role, Krista will lead Clinique’s new global marketing strategies while accelerating breakthrough innovation and putting the brand in culture through modernized communications that strengthen Clinique’s relevance with a new generation of consumers around the world. She will report to Michelle Freyre, Global President, Dermatological Brands.
“Krista is an inspiring leader who is globally recognized for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity,” said Michelle Freyre. “I am excited to welcome Krista to The Estée Lauder Companies and look forward to working with her and the Clinique team to build on the brand’s strong heritage and unlock its future growth.”
Krista was most recently Senior Vice President and Global Head of Barbie & Dolls at Mattel, where she led brand strategy, product innovation, licensing, partnerships, retail and entertainment, aligning teams across more than 100 markets behind a unified brand and commercial strategy. At Mattel, Krista played a pivotal role in shaping the global brand strategy for Barbie The Movie, helping drive the buzz and cultural relevance that made it a global cultural phenomenon.
Earlier in her career, she led the turnaround of American Girl, reconnecting the iconic brand to its core purpose while modernizing its narrative and strengthening its commercial fundamentals across pricing, distribution and talent. Krista has received several industry honors, including Ad Age’s “Marketer of the Year” and “40 Under 40,” as well as recognition from TIME’s “Best Inventions 2025” for “Barbie You Create.”
Regarded for her highly collaborative leadership style and strong focus on execution, Krista has built and led global teams, partnering across regions to deliver modern, locally relevant campaigns and deepen consumer engagement. She will work closely with Clinique Regional and Affiliate partners around the world to shape its next chapter of growth.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary, NIOD, Avestan and Loopha, and Balmain Beauty.
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