THE BOSS BATTLE WENT CORPORATE: Logitech Study Finds Gamers Are Built to Solve Business’s Toughest Challenges

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LAUSANNE, Switzerland & SAN JOSE, Calif., August 17, 2026--(BUSINESS WIRE)--Today Logitech (SIX: LOGN) (NASDAQ: LOGI) revealed that a study of enterprise IT leaders shows that today's technology decision-makers are avid gamers whose hobby directly shapes how they evaluate enterprise hardware and software and recruit top technical talent. The study surveyed 600 IT decision-makers (ITDMs) with high-level purchasing authority across the United States, United Kingdom, and Australia. The results show that gaming is a near-universal daily habit among tech leaders, serving as a mental proving ground for critical business competencies. Key findings include: Looking to the future, 90.8% of IT leaders expect enterprise technology to become increasingly influenced by gaming standards over the next three years, specifically demanding faster performance and seamless multi-device integration. "Savvy enterprise tech buyers don't just shop for features—they stress-test systems and demand friction-free workflows," said Henry Levak, general manager, Logitech Team Workspace Solutions. "Managing complex IT infrastructure requires quick thinking, constant adaptation, and staying calm under pressure—the same skills gamers use every day." "The data validates a shift many tech executives already recognize: modern players are essentially the architects of the future technical labor pool," noted Robin Piispanen, general manager, Logitech G. "The cognitive flexibility, rapid response times, and analytical capabilities honed in gaming environments are proving to be significant professional assets in the contemporary office." About the Research The study was conducted in June 2026 by The Harris Poll among 600 active IT decision-makers across the US, UK, and Australia. The respondent pool represents high-powered purchasing authority: 90.3% act as primary decision-makers, 95% personally control tech budgets, and 52.3% influence purchases across their entire enterprise. About Logitech Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss ...

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