- Target is offering more than 8,000 new gifts, with more than half exclusive to the retailer
- Most new holiday items at Target are $20 or less, including thousands $5 and under
- New AI-powered shopping experiences, daily deals and early Black Friday savings simplify gifting
MINNEAPOLIS, Oct 21, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) is putting gifting at the heart of the holidays, bringing guests more than 8,000 new stylish gifts they can't wait to give. More than half of the new assortment is available only at Target, with thousands of gifts priced at $5 and under. New AI-powered shopping experiences, fresh ways to discover gifts and deals throughout the season will make it easier for guests to find something special for everyone on the list.
"This holiday season, guests will see and feel the changes we've been making across Target, bringing together the style, design and value they expect from us with an experience that makes shopping easier and more inspiring," said Michael Fiddelke, chief executive officer, Target. "We know guests turn to Target for gifting, gathering and everything in between, and our team is ready to help busy families discover more joy in those moments throughout the season."
Stylish gifts at an incredible value
As consumers continue to look for affordable ways to give gifts that feel special, Target is leaning into one of the season's biggest trends: luxe-for-less gifting. This year's assortment includes 100% cashmere (excluding functional trim) starting at $25, pajamas for all from $10, festive decor from $5, faux fur throws at $30, top toys from LEGO, Barbie and Nintendo, new and exclusive gifts from prestige, emerging and global beauty brands at Target Beauty Studio, nostalgic sweet treats and host gifts from Favorite Day and exclusive finds for sports and wellness fans, making it easy for guests to find gifts that feel elevated at every price point.
"Guests tell us they want to give gifts that are thoughtful and personal, while feeling good about what they're spending," said Cara Sylvester, executive vice president and chief merchandising officer, Target. "That's why we've brought together the brands they love, exciting trends and unexpected finds they won't see anywhere else — all at prices that make it easier to get that 'I can't wait to give this' gift."
More ways to discover the perfect gift
New this season, Ask Target, an AI-powered shopping assistant available in beta on Target.com and the Target app, helps guests find inspiration, narrow their choices and shop with confidence and ease. Additional AI-powered features and a digital holiday kids catalog offer more ways to discover gifts for everyone on the list.
Target's new Academy of Giftology holiday marketing campaign, launching in November, will tackle familiar gifting dilemmas with playful inspiration to help guests gift it their all and find gifts they'll be excited to give.
More ways to save, from the first gift to the last
Beginning Nov. 1, guests can shop a new Deal of the Day every day through Dec. 24, with a first-ever one-day preview of upcoming offers to help them plan ahead. Early Black Friday deals run Nov. 5–7, followed by new limited-time offers every weekend throughout the holiday season.
The joy of gift giving
Through Target's partnership with St. Jude Children's Research Hospital, guests can give a gift that helps give back with the Gigglescape St. Jude bear, with a donation tied to each purchase while supplies last.
About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.
SOURCE Target Corporation