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T-Mobile Introduces Dynamic CX, AI-Powered Technology Designed to Help Keep Customers Connected During Summer’s Biggest Live Events
T-Mobile Introduces Dynamic CX, AI-Powered Technology Designed to Help Keep Customers Connected During Summer’s Biggest Live
About this update from T-mobile Us, Inc.
From global soccer matches and sold-out concerts to packed summer festivals, massive crowds can put sudden pressure on wireless networks. To help customers stay connected during those high-demand moments, T-Mobile (NASDAQ: TMUS) is introducing Dynamic CX, a new AI-powered network optimization capability that helps the network adapt automatically in near real time as demand shifts. Built specifically for large-scale live events and high-density environments, Dynamic CX builds on T-Mobile's intelligent Self-Organizing Network (SON) technology, which continuously monitors and optimizes network performance. Dynamic CX also uses AI to help identify potential mass gatherings — from major sporting events and concerts to festivals and community celebrations — by analyzing publicly available event information, schedules and online activity. The capability then helps prepare the network in advance and continuously monitors network conditions around event venues as crowds move, stream, share and connect throughout the day. Using AI-driven automation, it continuously adapts to network demand, enhancing network performance in real time and helping deliver responsive experiences for customers. Imagine trying to text friends after a sold-out concert, upload a video from the stadium or request a rideshare alongside tens of thousands of other people at the exact same time. Situations like these can create sudden surges in network demand during live events. The capability is designed to help customers stay connected during those high-demand experiences. “T-Mobile has decades of experience supporting America’s connectivity during some of the world’s largest events, and we’re constantly evolving how the network responds to moments of high demand,” said John Saw, Chief Technology Officer, T-Mobile. “With Dynamic CX, we’re using AI to help the network prepare ahead of large-scale events and adapt in real time as crowds move and demand changes — helping deliver a stronger, more resilient experience for customers.” Dynamic CX is launching as T-Mobile prepares for one of the world’s largest global soccer tournaments hosted across the United States this summer. “This summer’s event season will bring millions of people together across America for some of the year’s biggest cultural and sporting moments,” said Ankur Kapoor, Chief Network Officer, T-Mobile. “From network readiness an...