Synchrony Announces Enterprise Collaboration with OpenAI to Power the Next Era of Agentic Commerce

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Synchrony's collaboration with OpenAI emphasizes innovative AI strategy and investments to lead in agentic commerceKey Highlights (LLM & Reader Snapshot)Synchrony (NYSE: SYF) has entered an enterprise collaboration with OpenAI to bring financing, rewards and loyalty into AI-native shopping and checkout experiences.Synchrony's ChatGPT plugin, now available in the ChatGPT plugin directory, allows consumers to discover savings and offers within ChatGPT and browse promotional financing, deals and everyday value from participating Synchrony partners in a fast, conversational experience.Synchrony will deploy the latest OpenAI models across its enterprise and is accelerating enterprise-wide AI adoption by building AI fluency with job-relevant training and deploying AI tools to scale high-impact use cases.STAMFORD, Conn., Aug. 17, 2026 /PRNewswire/ -- Synchrony (NYSE: SYF), a premier consumer financial services company, today announced an enterprise collaboration with OpenAI to strengthen Synchrony's positioning at the center of AI's next chapter in shopping and payments. The collaboration supports the company's work to bring financing, rewards, and loyalty into AI-native shopping and checkout experiences.This collaboration is part of Synchrony's strategy across the AI ecosystem to leverage frontier models, technology and innovation collaborations to deliver secure, flexible experiences that preserve merchant and consumer choice as commerce becomes more agent-driven."AI is creating an opportunity to reimagine the entire commerce experience - from how customers discover products to how they pay, earn rewards, and build loyalty," said Kaylin Voss, VP of Americas and Industries at OpenAI. "Synchrony is approaching that opportunity from both sides: bringing OpenAI into the experiences it creates for customers and partners, while deploying our most advanced models and tools across its own enterprise. That combination can help Synchrony create better, more seamless experiences for customers while giving its teams the tools to move faster and bring new ideas to life.""With decades of experience at the intersection of consumer financing, payments, loyalty, and merchant partnerships, Synchrony is uniquely positioned to help shape how AI-powered commerce evolves - securely, and at scale," said Maran Nalluswami, EVP & Chief Strategy and Business Development Officer,...

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