Martin Resel appointed Head of Business Customers

Appointment

On 1 February 2027, Martin Resel, currently Deputy CEO and CCO Enterprise at A1 Telekom Austria, will take over as Head of Business Customers (B2B) at Swisscom Switzerland. The experienced telecommunications and B2B executive will also join the Executive Committee of Swisscom Switzerland, succeeding Urs Lehner, who has been at the helm of Swisscom's B2B business for almost ten years.

Martin Resel brings more than 20 years of senior management and industry expertise in telecommunications, ICT and digital transformation. Following various executive roles in marketing, sales and business development in Austria and Eastern Europe, he joined the management board of A1 Telekom Austria in 2016. Since then, he has been Chief Customer Officer (CCO) Enterprise, responsible for the company's entire B2B business in Austria, covering large enterprises, SMEs and public sector customers. Mr Resel has also been Deputy CEO of A1 Telekom Austria since 1 September 2025.

Martin Resel (47) studied International Economics at the University of Innsbruck and International Management and Finance at the University of New Orleans (USA).

Originally from Tyrol in Austria, he is married with two sons. He currently lives in Lower Austria and will relocate to Switzerland with his family to take up his new role.

Until Martin Resel assumes the position on 1 February 2027, Thomas Wettstein will continue to serve as Interim Head of Business Customers.

"We are delighted to welcome Martin Resel, a proven leader with many years of experience in the telecommunications and B2B sectors," commented Christoph Aeschlimann, Group CEO of Swisscom Group. "He has a proven track record of delivering growth and transformation across multiple markets and leading large B2B organisations. I am very pleased that he is bringing this expertise to Swisscom."

Commenting on his appointment, the future Head of B2B at Swisscom Switzerland said: "Swisscom stands for trust, customer centricity and innovation. I am very much looking forward to working with my new colleagues to further develop Swisscom's B2B business and drive customer-focused growth across telecommunications, IT and digital services."

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Portrait of Martin Resel, the future Head of Business Customers at Swisscom Switzerland(opens in new tab)

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