Sun Hung Kai Properties : SHKP launches The Point Gold VIP membership programme

About this update from Sun Hung Kai Properties Limited

Sun Hung Kai Properties Limited (SHKP) has officially launched The Point Gold, an exclusive VIP membership under its integrated shopping mall loyalty programme, The Point. Designed to reward loyal customers, The Point Gold offers a curated selection of privileges and unique experiences as a token of appreciation for their continued support. At today's launch ceremony, SHKP Executive Director Christopher Kwok said: "The Point Gold distinguishes itself by leveraging SHKP's diverse business portfolio, breaking the traditional boundaries of mall membership programmes. We combine resources from the Group's malls, hotels, supermarkets, mobile communications service, and more, providing a unique array of privileges for Gold members. These offers have been carefully designed based on member feedback to meet their lifestyle needs." In addition to earning extra points and parking privileges, The Point Gold members can access a variety of exclusive benefits, including express service lanes at designated mall customer care centres, priority queues at selected restaurants and free reservations for EV super-charging service. These services are designed to meet members' preference for expedited and hassle-free service, creating a more rewarding shopping journey for Gold members. SHKP also rewards its Gold members with access to the first The Point Gold VIP lounge at New Town Plaza in Sha Tin. This lounge offers thoughtful amenities such as charging stations, storage space, and complimentary refreshments. Gold members can relax and unwind in this private and comfortable space while shopping. SHKP will also partner with top international brands and tenants to host exclusive events for Gold members in the lounge. Upcoming activities include Enoteca's "Exclusive Wine Journey Through Our Signature Selection" and Dior Beauty's "Dior Prestige Beauty Class". To celebrate the launch of The Point Gold, The Point will offer a series of flash deals for Gold members to redeem over six consecutive days next week. The Point members who accumulate $100,000 in spending within a designated 12-month period will be upgraded to The Point Gold membership, enjoying exclusive privileges for 12 months, including: Extra point rewards: Earn 1.5x points on spending and 2x points on birthday month Parking and EV charging services: Extra one-hour free parking, free reservations for EV super-charging...

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