STV Radio today announces a partnership with Bauer Media Audio UK, who will provide national and regional agency sales representation to Scotland's newest commercial radio station. STV's in-house commercial team will continue to manage direct client sales across advertising and sponsorship.
STV Radio launched on 7 January 2026. Broadcasting across Scotland on DAB digital radio, online, via STV Player and on smart speakers, the station offers a personality-led mix of entertainment, conversation and music from the 1980s, 1990s and 2000s.
STV Radio joins a portfolio of Partner Stations represented by Bauer Media, who will secure scalable multi-platform campaigns at a national level for the business. Airtime, sponsorship and promotions on STV Radio will be sold as part of the Hits Radio Portfolio or as a single station.
Since launch, STV Radio has already attracted a wide range of advertisers, many of whom have existing relationships with the media company and other businesses that are new to STV. The station will receive its first set of RAJARs (audience research figures) later this month, after six months on-air, after which point, Bauer Media will commence representation.
STV Radio's weekday presenter line-up.Blockquote open STV Radio reaches and represents audiences right across Scotland and has been very well received by listeners and advertisers since launch in early January. Partnering with Bauer Media as our national sales agent is commercially a strong option for us and we look forward to working with them to continue to grow our audio business, connect with brands, and deliver impactful advertising campaigns across the station. Blockquote close
Danielle Kelly Commercial Director, STVBlockquote open We're pleased to welcome STV Radio to our portfolio of Partner Stations. We're looking forward to representing the station nationally and regionally, giving advertisers another high-quality environment in which to engage audiences through creative, effective audio campaigns. Blockquote close
Simon Kilby Managing Director, Bauer Media AdvertisingSTV Radio is headquartered in Glasgow, with presenters based across the country from Aberdeen, Aviemore and Tayside. With the strapline, Never the Same Song, All Day Long, STV Radio combines some of Scotland's best-known radio talent with a broad music playlist designed to offer listeners greater variety and less repetition.
https://www.stvradio.co.uk https://www.stvplc.tv