Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally

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New "Rally Ready" pre-sale program lets riders secure a Harley-Davidson motorcycle before arriving in the Black Hills, alongside exclusive "America 250" custom bikes and newly released collector apparel complete the ultimate rally-week experience.CHARLOTTE, N.C. and STURGIS, S.D., July 9, 2026 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers, today announced that Sturgis Harley-Davidson and Black Hills Harley-Davidson will bring a monumental selection of more than 1,200 new and used Harley-Davidson motorcycles to the Black Hills for the 86th Annual Sturgis Motorcycle Rally, taking place Aug. 7–16, 2026.The Nation's Largest Inventory: More Than 1,200 Motorcycles Ready to RideThe expanded lineup represents the single largest Harley-Davidson inventory ever brought to one location in the country. It gives rallygoers an unrivaled opportunity to access highly sought-after trikes alongside a massive selection of new and pre-owned motorcycles in every color, configuration, and style, during one of the world's most iconic motorcycle events.Through the newly launched "Rally Ready" pre-sale program, riders can shop before rally week, secure their preferred motorcycle, and schedule pickup upon arrival in Sturgis. This program is designed for rallygoers traveling from across the country who want to spend less time searching for the right bike and more time riding the Black Hills. Because this is the most in-demand inventory in the country, these premium motorcycles will go fast. Riders are encouraged to visit SturgisHD.com to secure their dream ride before the rally begins."The Sturgis Motorcycle Rally is a cornerstone event for the riding community. It is an iconic celebration of freedom, the open road, and the American spirit," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "This year, we are proud to bring riders an unmatched Sturgis experience through expanded motorcycle inventory, exclusive limited-edition products, and a rally-week experience designed around what riders value most."Limited-Edition America 250 Motorcycles and Collector MerchandiseTo celebrate America's 250th anniversary, Sturgis Harley-Davidson and Sonic Powersports will intr...

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