Ströer : Ströer Creates Chief Commercial Officer Position – Stefan Mölling Takes Over

About this update from Stroeer Se & Co. Kgaa

Ströer Creates Chief Commercial Officer (CCO) Position for the First Time / The CCO role is responsible for strategy, sales, marketing, and performance measurement for the media business / The new role accelerates Ströer's evolution into an integrated platform business / Stefan Mölling will assume this role no later than March 1, 2027, and will thus assuming overall commercial responsibility for the media business / Ströer aims to establish "Real World" as a new platform category in the advertising market Ströer SE & Co. KGaA is creating the position of Chief Commercial Officer (CCO) for the first time. Stefan Mölling will assume the new role no later than March 1, 2027, and will report directly to CEO Udo Müller. As Chief Commercial Officer, Mölling will assume overall commercial responsibility for Ströer's media business both domestically and internationally. This responsibility, which previously reported directly to the CEO, will now be managed for the first time as an independent division. Under, this includes commercial strategy, sales and marketing, portfolio and products, pricing and commercial steering, research, commercial operations, as well as priorities for the further development of our commercial platforms their go-to-market strategy. Mölling's responsibilities encompass the core business areas of Out of Home, Digital Out of Home, Digital Out of Home Video, and Open Web. In addition, they include Ströer's specialized marketing offerings and specialized marketing units, such as Permodo, Flatmedia, blowUP media, and Content Fleet. The operating companies and their management teams remain central pillars of the business and continue to bear responsibility for their respective areas. The new CCO role assumes overarching commercial management and ensures a closer connection between the market, customers, products, and sales. Further Development Toward an Integrated Platform Business The creation of this new position marks another step in Ströer's transformation into an integrated platform provider. The focus is on further developing commercial platforms and processes, achieving greater standardization and productization, and enabling simpler and more automated processing for clients, agencies, and sales. Ströer aims to establish "Real World" as a new platform category in the advertising market - alongside the existing digital platform categories of Search, Social, Video, and Commerce, which include providers such as Google, Meta, YouTube, and Amazon. The goal is to combine the reach and physical presence of Out of Home with data, technology, standardized products, and automated booking options. At the same time, Ströer's Open Web offering is to be systematically developed into a high-performance platform business. The company's own digital inventory and that marketed by third parties are to be integrated even more closely, standardized, and made available through shared data and targeting solutions. "Ströer is one of the three large German media companies and has continued to grow dynamically in recent years. With Out of Home, Digital Out of Home, Digital Out of Home Video, and our market-leading Open Web offering, we have a combination that is unmatched in its breadth on the German market," says Udo Müller, CEO of Ströer SE & Co. KGaA. "Until now, I have personally assumed overall commercial responsibility for our media business in addition to my role as CEO. With the new CCO position, we are now establishing clear and consistent accountability for the market, customers, products, and revenue. Stefan combines traditional and digital marketing with extensive leadership experience, transformation expertise, and an outstanding network. He is the right person to further expand our strong market position," Müller continued. Stefan Mölling says: "With Out of Home, Digital Out of Home, Open Web, data, technology, and specialized marketing offerings, Ströer has a breadth of capabilities that is exceptional in the German market. That is precisely where I see the opportunity: to integrate these strengths more closely, develop new products, and create better solutions for clients and agencies. I am very much looking forward to tackling these challenges together with the teams." About Stefan Mölling Stefan Mölling has more than 20 years of experience in media and marketing. He is currently Co-CEO of RMS, where he holds overall responsibility for the company. Previously, he worked for many years at Axel Springer and Media Impact, most recently as Chief Sales Officer and, prior to that, as Chief Digital Officer. He combines experience in traditional and digital marketing with leadership, product development, and transformation, and has built up a long-standing network across clients, agencies, publishers, and media companies. Disclaimer This press release contains "forward-looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including assessments, estimates, and forecasts regarding the financial position, business strategy, management's plans and objectives, and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could cause the earnings, profitability, performance, or results of Ströer or the Ströer Group to differ materially from the earnings, profitability, performance, or results assumed or described, either explicitly or implicitly, in these forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may prove to be inaccurate. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, appropriateness, or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abridged and may not contain all material information regarding Ströer or the Ströer Group. Ströer assumes no obligation to publicly update or revise the forward-looking statements or other information contained herein, whether as a result of new information, future events, or otherwise.

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