SPECTRUM REACH AND ANOKI AI TEAM UP TO ACHIEVE IMPROVED REAL-TIME TRANSPARENCY IN STREAMING TV

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Anoki ContextIQ Brings Brand Suitability and Contextual Intelligence to Spectrum Reach's Streaming Inventory — Including Live ContentNEW YORK and MOUNTAIN VIEW, Calif., June 10, 2026 /PRNewswire/ -- Spectrum Reach and Anoki AI today announced a collaboration that will give advertisers even better control and transparency over where their ads appear on streaming television platforms. Through the agreement, Spectrum Reach now has integrated Anoki's ContextIQ – a platform that analyzes the exact context of connected TV (CTV) moments – across its extensive streaming ad inventory. This allows brands to see in real time exactly what content their ads appear alongside, including live broadcasts of premium national and local news, plus sports and entertainment events."Transparency has always been central to Spectrum Reach and our advertisers; teaming up with Anoki helps us to deliver even more context around live content," said Rob Klippel, Senior Vice President of Product, Technology and Operations, Spectrum Reach. "With AI-powered sub-segment genre classification, marketers can know exactly where their ads appear and invest with greater confidence in inventory that is brand-suitable." How Anoki AI's ContextIQ WorksSpectrum Reach has long offered advertisers the ability to match ads with live CTV inventory, like running a pet food commercial during a live dog show. Now, with Anoki's ContextIQ, Spectrum Reach can deliver scene-level contextual advertising on live broadcasts. It works like this: advertisers set guidelines, such as avoiding certain content topics or choosing shows with a specific message. Then, using real-time data, ads are matched to the most suitable ad breaks within milliseconds. For example, when a story about Father's Day runs live on Spectrum News, an advertiser can have its barbecue grill commercial placed to appear seconds later, with real-time placement supported by the Magnite and Index Exchange supply-side platforms (SSPs).  Advancing Transparency in Live StreamingSpectrum Reach's alliance with Anoki reflects growing demand from advertisers for greater transparency and accountability in streaming advertising, particularly live content, where advertisers have traditionally had limited visibility into the context surrounding their ads. For example, Spectrum News covers a wide variety of topics during its live broadcasts, and with...

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