Business
Specificity (OTCID: SPTY) Launches Strategic Expansion into $600B Home Services Market with Proprietary Human-Only, Intent-Driven Advertising Platform
SARASOTA, FL / ACCESS Newswire / February 17, 2026 /Specificity (OTCID:SPTY), a full-service advertising agency powered by proprietary AI-driven fraud prevention and real-time intent technology, today announced its strategic expansion into the U.S. ...
About this update from Specificity, Inc.
SARASOTA, FL / ACCESS Newswire / February 17, 2026 / Specificity (OTCID:SPTY), a full-service advertising agency powered by proprietary AI-driven fraud prevention and real-time intent technology, today announced its strategic expansion into the U.S. home services sector - a market exceeding $600 billion annually. The initiative marks a focused vertical rollout of the company's hybrid AdTech + MarTech model designed to eliminate invalid traffic, remove bot-driven ad waste, and deliver verified, high-intent homeowners actively seeking services such as HVAC, plumbing, roofing, electrical, window replacement, siding and restoration. Unlike traditional digital agencies or SaaS marketing platforms, Specificity operates as a performance-driven, human-verified advertising partner combining managed services with proprietary fraud mitigation infrastructure. Solving a Billion-Dollar Problem in Local Advertising Digital advertising fraud continues to drain billions of dollars annually from businesses across industries. Home services companies - many of which rely heavily on paid search, social, and programmatic display, are particularly vulnerable to: Non-exclusive leads, PPC campaigns with errant data and bot traffic, leads that never answer the phone and extremely high costs per lead campaigns are the thrust of what home services businesses deal with. Specificity's proprietary AI stack identifies and filters invalid traffic in real time while leveraging first-party intent data to target verified homeowners actively searching for specific services. "Home services businesses operate in highly competitive, high-CPL (cost per lead) and CPA (cost per acquisition) environments where wasted ad spend directly impacts profitability," said Jason Wood, Founder and CEO of Specificity "Our technology and managed service model were built to ensure that marketing budgets reach real humans with real intent- not bots, not fraud, and not artificial traffic. The home services space is a market within which our tech has real, material impact for brands that is illuminated immediately in campaign analytics. In other words, the revenue increase impact is undeniable from the very beginning of campaign launch." Vertical-First Growth Strategy The company has initiated a structured rollout targeting mid-market home services operators as its first expansion phase....