SNG: CEM Africa 2025: The continent’s CX powerhouse raises the bar

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Staff WriterIn an era defined by customer-centric innovation and intelligent transformation, CEM Africa 2025 emerged as a landmark summit for CX excellence across the continent. Held at the Century City Conference Centre in Cape Town, this year’s 13th edition of the summit welcomed over 1,100 professionals from 17 countries, reinforcing its role as Africa’s most influential platform for customer experience leadership.Spanning three days of high-impact dialogue, CEM Africa brought together a diverse and senior audience of CX leaders ranging from C-suite executives and managing directors to founders, department heads, and senior strategists to engage on what’s next for customer engagement across sectors. From public service transformation and digital trust to the rise of generative AI and intelligent automation, the conversations weren’t just timely, they were actionable."CEM Africa is a brand built on the power of customer experience to drive meaningful change. Through market news, expert knowledge, and a series of digital offerings and in-person events across the continent, we bring together innovation, collaboration, and action to shape the future of CX. Guided by our commitment to ‘Excellence in Every Experience,’ we are dedicated to advancing customer engagement and empowering organisations to deliver exceptional value to their customers.", said Terry Southam, Retail Director at Vuka Group and co-founder of CEM Africa.A platform for innovation and influenceThis year’s summit saw participation from 206 companies, highlighting the growing appetite for CX transformation across banking, telecoms, retail, healthcare, energy, and government. The summit’s agenda was built around bold keynotes, executive panels, and focused workshops that tackled critical issues from employee engagement and personalisation to tech stack optimisation and CX ROI.At the heart of the summit was the Solutions Showcase floor, where 25 sponsors powered conversations around the future of experience delivery. Leading the charge was NICE Technologies, returning as lead sponsor for the fourth consecutive year, with cutting-edge solutions around AI orchestration and customer journey analytics. Diamond sponsors Cisco, Huawei, and CX experts each brought thought leadership and live demonstrations that underpinned their ongoing commitment to driving transformation in the African CX ecosystem...

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