Snapchat Launches Creator Subscriptions

We're introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat. Alpha testing launches on February 23 with a select group of US-based Snap Creators, with plans to expand to additional Snap Stars in Canada, the U.K., and France in the weeks ahead.

Snapchat has always been about connection, and creators are driving that more than ever. In Q4 2025, Snapchat reached 946M daily active users,¹with the number of U.S. Snapchatters posting to Spotlight growing 47% year-over-year²- a signal of the momentum and creativity shaping our community.

Expanding on existing monetization offerings like the Unified Monetization Program and the Snap Star Collab Studio, Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies. With Subscriptions, fans receive:

• Exclusive content, including subscriber-only Snaps and Stories

• Priority replies to a creator's public Stories

• An ad-free experience within that creator's Stories

Creator Subscriptions give creators the freedom to experiment, reward their biggest supporters, and build a recurring income stream on Snapchat that grows with their audience. They also offer:

• A new, sustainable source of revenue on top of existing monetization options

• More direct engagement with their most loyal fans

• Flexibility and control over how they show up for their community

Creators can set their own monthly pricing within Snap-recommended tiers, giving them the flexibility to define the value of their community.

This launch builds on our continued investment in a creator-first monetization ecosystem-one designed to help creators strengthen relationships with their communities and build sustainable, scalable businesses on Snapchat.

Starting February 23, Snapchatters in supported markets on iOS can subscribe to participating creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson, among others. Creator Subscriptions will expand to more Snapchatters, creators, and devices in the coming weeks as we thoughtfully scale the program.

Stay tuned.

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