Business
SmartRent Launches Value-Added Reseller Program
PHOENIX, April 27, 2026--SmartRent today announced the launch of its strategic value-added reseller program to serve small and mid-market multifamily owners and operators.
About this update from Smartrent, Inc.
Expands reach to serve small and mid-market multifamily owners and operators PHOENIX, April 27, 2026--(BUSINESS WIRE)--SmartRent, Inc. (NYSE: SMRT) ("SmartRent" or the "Company"), a leading provider of smart communities and smart operations solutions for the rental housing industry, today announced the launch of its strategic value-added reseller (VAR) program. This initiative marks an expansion of SmartRent’s go-to-market model and is designed to address the needs of small and mid-market rental housing owners and operators. SKBM Smart Technology, a long-time SmartRent installation provider, will be the first VAR in the program. SmartRent has a strong position among the largest multifamily portfolios, with more than 900,000 IoT units deployed on its platform and 1.2 million units supported through maintenance and leasing solutions. Its existing customer base owns or controls more than six million units, providing meaningful runway for continued expansion. While these top-tier operators make up an important portion of the market, the broader U.S. rental housing landscape—comprising more than 40 million units—presents a substantial growth vector for SmartRent. SKBM Smart Technology, along with future VARs, enables SmartRent to extend its reach into the small and mid-market segment. This approach also enables SmartRent to deliver more localized, high-touch engagement that can scale alongside operators as their portfolios grow. "Under our three-year Vision 2028 program, we are laser-focused on growing our market-leading installed footprint. Expanding our go-to-market team is a major area of focus and an important contributor to our March to One Million IoT units," said SmartRent President and CEO Frank Martell. "In addition to growing our dedicated, in-house sales team, we believe the addition of resellers like SKBM Smart Technology—a partner we have trusted for years on the installation side—will add important momentum to our revenue growth in the small and mid-markets. This area presents an exciting new avenue for expanding our reach, further advancing our vision of bringing smarter living and working to everyone." SKBM will serve as the first in a planned network of strategic VARs as SmartRent continues to scale. Their established sales team and deep industry relationships provide the specialized expertise required t...