Serrano Resources Ltd.TSXV: SC.H

Shoppers Drug Mart Announces Groundbreaking Partnership with Estee Lauder

· Issued by Serrano Resources Ltd. via CNW

TORONTO, April 19 /CNW/ - Shoppers Drug Mart today announced it has entered into an agreement with Estee Lauder to sell their complete line of prestige makeup and skincare products. This groundbreaking partnership will see Estee Lauder products being first available at the Beauty BOUTIQUE(TM) in Shoppers Drug Mart's 1,000th store, opening this month in Toronto.

"We are very pleased and excited by our continued and expanded association with Estee Lauder. Shoppers Drug Mart is the first major chain drug store in North America to partner to this extent with the prestige brand of Estee Lauder", said Jurgen Schreiber, President and CEO of Shoppers Drug Mart.

Shoppers Drug Mart's Beauty BOUTIQUE(TM) strategy began in 2003 and has grown significantly to the point where there are 100 Beauty BOUTIQUEs with a further 40 planned before year end. Shoppers Drug Mart will be able to not only provide its customers with the products they want, but this partnership will also serve as a strong platform from which to continue building its prestige cosmetic market share in Canada.

Estee Lauder prestige brands currently available at Shoppers Drug Mart include Clinique, Estee Lauder Fragrances, Sean John, DKNY and Tommy Hilfiger fragrances.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Quebec). With close to 1,000 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in every province and two territories, the Company is one of the most convenient retailers in Canada. The Company also owns and operates 59 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company also owns MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term facilities in Ontario and Alberta. For more information please visit www.shoppersdrugmart.ca.

%SEDAR: 00016987EF