Business
SharkNinja Powers Up with Kevin Hart and David Beckham in the Neighborhood
NEEDHAM, Mass., October 06, 2025--SharkNinja Powers Up with Kevin Hart and David Beckham in the Neighborhood
About this update from Sharkninja, Inc.
The company welcomes Kevin Hart as its newest global brand ambassador, launching a digital series that showcases SharkNinja in fun, everyday moments. NEEDHAM, Mass., October 06, 2025--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced Kevin Hart as a new global brand ambassador, joining David Beckham and marking the next chapter in the company's proven formula of fusing cutting-edge product innovation with relevant brand partnerships that drive culture. Known for his relentless work ethic, entrepreneurial spirit, and mission to keep the world laughing together, Hart teams up with SharkNinja to bring awareness for their innovative and user-friendly appliances across both the Shark and Ninja brands. The multi-year partnership is launching in a big way with a new digital series that finds SharkNinja long-term ambassador David Beckham and Kevin Hart as next-door neighbors. "I'm always running around – on set, in the office, chasing my kids – and I need products that can actually keep up with me!" said Kevin Hart. "SharkNinja gets it. Their products work fast and smart, just like my lifestyle demands. Plus, working with David Beckham as my neighbor? We’re going to turn everyday household tasks into must-see content. When I say we’re bringing the funny and the function, I mean it because if you can’t laugh while you are vacuuming, you are doing it wrong." "Kevin Hart is the perfect addition to our roster of ambassadors," said Mark Barrocas, Chief Executive Officer of SharkNinja. "His ability to connect with audiences through humor while showcasing real product benefits creates the kind of authentic storytelling our consumers crave. This partnership opens an exciting new chapter in how we demonstrate that innovation can be accessible, entertaining, and make everyday life better." The Neighbors series peeks into the everyday life of these two global icons doing relatable things and sharing their favorite SharkNinja performance-driven products. In partnership with Hartbeat, Kevin Hart’s multi-platform entertainment company, the campaign will air on television and social media, with new content rolling out throughout fall 2025 and beyond. "At Hartbeat, we believe the best brand storytelling should feel like entertainment. We want to make brands part of th...