Washington, D.C. – October 21, 2025 — SETO Holdings, Inc. (OTC: SETO) (“SETO” or the “Company”), a publicly traded, vertically integrated consumer platform focused on premium spirits and culturally driven brand building, together with its portfolio company, Shinju Spirits, Inc. (“Shinju Spirits”), today announced the appointment of Japanese whisky industry veteran, Mr. Tomoya Daimon to serve in the following key leadership roles:
• Member of the Board of Directors, Shinju Spirits, Inc.
• Founding Member of the Advisory Board, SETO Holdings, Inc.
This dual appointment reflects the companies’ appreciation for Mr. Daimon’s contributions to the development and growth of their flagship brand, Shinju Japanese Whisky, as well as his cultural and operational expertise and alignment with the companies’ long-term global growth strategy. Mr. Daimon will continue to serve as the lead operations liaison between Shinju Spirits and its Japanese distillery, logistics partners, and other strategic relationships in the region. In this role, he will oversee production execution, regulatory compliance, logistics coordination, and product innovation for Shinju Whisky and related offerings, while driving cross-border alignment and market integration initiatives on behalf of both Shinju Spirits and the Company.
“Tomoya-san has been a trusted operator, cultural steward and invaluable strategic partner since Shinju’s inception,” said Janon Costley, CEO of Shinju Spirits and Chairman & CEO of SETO Holdings. “His elevation to these roles not only acknowledges his past contributions, it formalizes his role moving forward as we continue to expand our platform from Japan to markets around the world.”
About Shinju Spirits, Inc.
Shinju Spirits, Inc. is the brand owner of Shinju Japanese Whisky — an award-winning, category-redefining Japanese whisky brand with growing international visibility across the rapidly expanding super-premium Japanese whisky segment. Shinju is available in 15+ U.S. markets and four international markets, with placements in national and regional retail chains including Total Wine & More, Costco (independent locations), and BevMax, as well as leading e-commerce platforms such as ReserveBar. Backed by a dynamic network of distribution partners, The brand’s commercial strategy is built for long-term equity, premium positioning, and global scale.
Rooted in traditional Japanese craftsmanship and elevated through bold innovation and inclusive cultural storytelling, Shinju is redefining the category as the first Black-founded Japanese whisky brand. From its signature White Pearl blend to planned limited-edition aged expressions, Shinju bridges heritage and modernity — making Japanese whisky more accessible, approachable, and culturally resonant for a new generation of global whisky drinkers.
www.shinjuwhisky.com
About SETO Holdings, Inc.
SETO Holdings, Inc. (OTC: SETO) is a publicly traded, diverse-led consumer products company and next-generation, vertically integrated platform redefining how premium brands at the intersection of spirits, culture, and technology are developed and scaled. Guided by its mission to “Own the Spirit,” SETO unites award-winning brands, global distribution, experiential marketing, creative storytelling, and innovation into a single synergistic ecosystem designed for cultural impact, operational scale, and long-term shareholder value.
SETO’s growing portfolio includes Shinju Japanese Whisky, with additional acquisitions underway across categories such as tequila, functional beverages, and other emerging premium segments. Through its integrated network — spanning production, brand development, and multi-market distribution — SETO is transforming the future of ownership and operations in the global spirits industry. At its core, SETO is committed to supporting diverse founders by providing the resources, infrastructure, and access needed to accelerate growth. By scaling culturally resonant brands toward strategic partnerships and exit opportunities, SETO aims to create enduring value for founders, consumers, and shareholders.
www.seto-holdings.com
Safe Harbor Statement
Statements in this news release may be “forward-looking statements.” Forward-looking statements include, but are not limited to, statements that express our intentions, beliefs, expectations, strategies, predictions, or any other statements relating to future activities, events, or conditions. These statements are based on current expectations, estimates, and projections about our business, in part based on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties, and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed or forecasted in forward-looking statements. SETO undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this release.
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