Safilo S p A : signs exclusivity agreement to acquire Spy+ and Serengeti

About this update from Safilo Group S.p.a.

SAFILO SIGNS EXCLUSIVITY AGREEMENT TO ACQUIRE SPY+ AND SERENGETI Padua, April 21, 2026 - Safilo Group today announces the signing of an exclusivity agreement with Bollé Brands aimed at the acquisition of SPY+ and Serengeti, two iconic US brands operating in the sports/outdoor and high-end eyewear segments. Completion of the proposed transaction is subject to consultation with the competent bodies and customary closing conditions. The transaction is in line with Safilo's previously outlined strategy, focused on the selective acquisition of brands capable of strengthening the Group's presence in high-growth segments, further enhancing its home brands portfolio, which includes Smith, Carrera, Polaroid and Blenders. SPY+, an authentic and well-established brand in the world of sports and sunglasses, will further bolster Safilo's presence in the sport/outdoor channels, thanks to its strong complementarity with Smith. The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct-to-consumer channel. Serengeti, building on decades of brand history, will represent a key asset for Safilo in the high-end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage. These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance. Together, SPY+ and Serengeti generated sales of approximately USD 39 million in 2025. About Safilo Group Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future. With an extensive global presence, Safilo's business model enables it to monitor its entire production and distribution chain. From research and development in five prestigi...

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