Business
Sabre : partners with Saga Travel Group to provide market-leading travel software capabilities
Sabre : partners with Saga Travel Group to provide market-leading travel software
About this update from Sabre Corporation
Saga appoints Sabre as its technology provider in a landmark multi-year distribution deal. According to a study by Saga, the over 50s, contribute £602 billion annually to the UK economy. LONDON, United Kingdom - November 20, 2023 - Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, has signed a new, strategic multi-year agreement with Saga, the UK's specialist in products and services for people over 50, The deal will see Saga's travel business, Saga Travel Group (STG) capitalizing on Sabre's global distribution system (GDS) as part of its strategy to grow outbound travel amongst the over 50s. Sabre's marketplace includes travel content from more than 400 airlines, 1.6 million lodging options, and hundreds of tour operators, rail, car rental, and cruise providers, to sell customized travel packages from suppliers around the world. STG has access to a full spectrum of bookable content, can rely on intuitive workflows, and tap into Sabre's unique workspace customization. "We're converting our business to Sabre because their strategic partner programme will cement key partnerships with industry and technology providers", said John Constable, CEO, Saga Travel Group. "Sabre has demonstrated an understanding of our business objectives and has given us the tools to support us in our goals". STG uses third-party provider Tigerbay's "Your Operator" platform as its primary point-of-sale application, and hosts all of its travel content. Sabre's strategic relationship with Tigerbay provided a solution that met STG's requirements and consolidated one of Sabre's most important developments in recent years in the European market. "Saga's bold and ambitious travel business objectives required technology support and solutions on three main fronts. A robust GDS platform, technology products that would simplify and streamline the work of its teams and a strategic relationship with another of its technology suppliers so that the systems chain could work properly, said Nisha Botevyle, Country Director UK&IE at Sabre. "At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the first major UK large agency technology movements in years, certainly since Covid." # # # About Sabre Corporation Sabre Corporation is a leading software and technology company powering the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retail, distribution and fulfillment solutions that help its customers operate more efficiently, increase revenues and deliver personalized experiences to travelers. Through its leading marketplace, Sabre connects travel suppliers and buyers around the world. Sabre's technology platform manages more than $260 billion in travel spend annually. Headquartered in Southlake, Texas, Sabre serves customers in more than 160 countries worldwide. For more information, visit new.sabre.com/wp/ About Saga Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 70 years to become one of the most recognised and trusted brands among UK consumers over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high-quality products and services. These include cruises and holidays, home and motor insurance, savings and share dealing and the UK's award-winning Saga Magazine. For further information, contact [email protected]