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Roots Brings Fans Together for a Summer of Sport with New Community Experiences
As Canada gears up for a landmark summer of sport, Roots is bringing fans closer to the excitemen...
About this update from Roots Corp.
Roots Brings Fans Together for a Summer of Sport with New Community Experiences .bwalignc { text-align: center; list-style-position: inside } .bwlistdisc { list-style-type: disc } As Canada gears up for a landmark summer of sport, Roots is bringing fans closer to the excitement through a series of activations designed to celebrate national pride, build community and create meaningful ways for Canadians to participate. From in-store retail experiences to fan-focussed programming, Roots is turning passion for the game into shared experiences across the country. Doing what we do best: bringing people together, celebrating our Canadian roots, and creating pieces that become part of the moment. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528055673/en/ Roots Worldwide Collection “Sport has a unique way of bringing people together, and this summer feels especially meaningful for Canadians,” said Leslie Golts, Chief Marketing Officer at Roots. “Roots has always been a champion of connection and culture and has a deep athletic heritage. Ahead of one of the country’s most anticipated summers of sport, we wanted to create multi-touchpoint experiences within our own retail spaces, and beyond where fans can connect, celebrate their pride, and feel part of something bigger as the excitement builds across the country.” The Fan Edition: May 29-30 The Fan Edition will transform select Roots stores across Canada into fan hubs where customers can customize their Summer League jerseys , connect with fellow supporters, and kick off the summer of sport in style. Timed to capture the momentum leading into the biggest summer tournament in the world, the two-day activation blends retail with experience, offering fans a destination to show their team spirit and prepare for the season ahead. Complimentary Customization : Customers who purchase any Summer League jersey will receive complimentary number and patch customization in-store. Be The First in Line: The first five customers at each participating location will receive a complimentary jersey with customization of their favourite number. The Fan Edition will be available at six key locations across Canada: Toronto (80 Bloor Street, CF Toronto Eaton Centre, CF Sherway Gardens and Yorkdale Shopping Centre), Vancouver (929 Robson...