Roblox Releases New Data Decoding Search and Style Trends in Digital Experiences

About this update from Roblox Corporation

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, Calif., December 16, 2025 --( BUSINESS WIRE )--Roblox today released its 2025 Roblox Replay , offering a granular look at how users expressed themselves and engaged on Roblox this year. Driven by over 274 million daily avatar updates and more than 50 million searches each day, the findings illustrate Roblox’s evolution into a global hub of identity, creativity, and real-time cultural trends. The report surfaces two defining behavioral trends: the blurring of digital and physical self-expression, and the rise of a curious and trend-spotting community that increasingly turns to Roblox as a reflection of global cultural moments. Key findings from the 2025 report include: Self-Expression Blurs Digital and Physical Worlds The Discovery-Driven Community The momentum behind these behavioral shifts was reflected in Roblox’s growth which included 88.7 billion hours engaged in the first three quarters of 2025 and a peak of 45 million concurrent users in August. Roblox experiences continued to redefine scale as well, with the record for the most concurrently played video game broken twice, most notably when Steal a Brainrot drew more than 25 million concurrent users in September. "Users on Roblox don’t just play; they actively shape culture and even guide physical world purchasing decisions based on their virtual identities" said Roblox Vice President, Head of User and Discovery Product Raj Bhatia. "For Gen Z and Gen Alpha, Roblox has become the dominant digital space where identity, culture, and community show up every day. And they’re not just consuming culture; they’re shaping it." In summary, these milestones reinforce Roblox as an immersive 3D world where identity, creativity, and culture converge. Looking ahead, Roblox will continue investing in new avenues for expression and creator empowerment, including upcoming updates to avatar movement and makeup in 2026. Additional Resources About Roblox Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique experiences. Roblox’s vision is to reimagine the way people come together—in a world that’s safe, civil, and optimistic. To achieve this vision, Roblox is building an innovative company that, together with the community, has the ability to strengthen the social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com . ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2025 Roblox Corporation. All rights reserved.   View source version on businesswire.com: https://www.businesswire.com/news/home/20251216215439/en/ Contacts Roblox Communications [email protected]

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