Roblox Introduces Build: A New Way to Create on the Platform

About this update from Roblox Corporation

Creators of every level will soon be able to turn a text prompt into a published game within the Roblox app. SAN MATEO, Calif., July 16, 2026 --( BUSINESS WIRE )--Roblox Corporation (NYSE: RBLX) today announced Build, a new mobile-first creation tab within the Roblox app, and a new suite of AI-powered tools for creators of every level. Build allows anyone to turn a text prompt into a basic game directly in the Roblox app. A creator could type: "Let's make a cozy adventure game set in a dense forest with environmental obstacles." Build would then create a playable starting point for the creator to iterate on, playtest, and share with friends or publish to Roblox. Powered by a broad set of AI models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more without leaving the app. Build brings an extension of Roblox Studio, the company's free development tool to create games, into the main Roblox app. With a shared back end, models, and chat history, creators can start work in Build and enhance their creation with the broader Studio capabilities, or launch agents from Studio and check in on progress from their mobile device. New Tools for Build and Studio Roblox is also testing agentic tools that will enable creators to delegate parts of development that don't require their full attention. Available across Build and Studio in the coming months, these tools will include: "Today's announcement is putting new tools in creators' hands no matter their level of experience," says Vlad Loktev, Chief Creator Ecosystem Officer at Roblox. "Our new agentic tools help remove the friction for professional creators while Build opens the door to creation for everyone on Roblox and the opportunity to reach millions of users with their games." As Roblox continues to offer more AI-powered creation tools, the company is reducing the limitations between what creators can imagine and what they can actually create. The company recently launched Procedural Models, which generate parametric 3D assets from a text prompt or image. Creators can set guidelines to restructure and refine, with no manual modeling or regeneration required. Cube, Roblox's own 3D foundation model, turns a prompt into game-ready objects, from simple props to vehicles that drive. Soon, Roblox plans to launch a new scene-generation model capable of building entire editable and playable 3D scenes from a single prompt.

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